TLDR: Teriyaki Madness has launched the fast-casual industry’s first fully AI-generated advertising campaign, developed in partnership with Genre.ai. This innovative approach leverages artificial intelligence for all on-screen elements, excluding the actual food, to significantly reduce production costs, accelerate creative output, and expand media reach across various digital platforms.
Denver, CO – Teriyaki Madness, a prominent Seattle-style teriyaki brand, is making waves in the marketing world with the introduction of what it claims to be the fast-casual restaurant industry’s first fully AI-generated ad campaign. Launched on October 17, 2025, this pioneering initiative was developed in collaboration with Genre.ai, a leader in AI-powered creative solutions.
The campaign distinguishes itself by utilizing artificial intelligence to produce every on-screen performer, physical setting, prop, special effect, and voiceover. The only element that remains authentically real is the food itself, a point emphasized by the company. This strategic move aims to slash production costs to a mere fraction of traditional agency spots, eliminate talent usage rights fees, and dramatically accelerate turnaround times for creative content.
Jodi Boyce, Chief Marketing Officer at Teriyaki Madness, expressed enthusiasm for the new approach, stating, “Genre.ai gave us the freedom to take creative risks we’ve only dreamed of before.” She highlighted the campaign’s bold and imaginative scenarios, such as a character falling out of a skyscraper or another engaging in a bear fight after consuming a protein-packed bowl, noting, ‘and somehow, it all makes perfect sense.’ Boyce further added, ‘This campaign is pure, over-the-top Madness, and we’re here for it.’
PJ Accetturo, CEO of Genre.ai, commented on the collaboration, remarking, ‘Normally, brands are pretty conservative when it comes to their use of AI. But they dove headfirst into our craziest possibilities and gave us some hilarious ideas that made the final cut.’
The AI-driven advertisements, described as ‘unapologetically bold,’ are scheduled to roll out on Connected TV and various digital platforms from late October through December 14, 2025. The extensive media plan includes placements on Connected TV, Meta, YouTube, and YouTube TV, complemented by display, SEM, and audio spots via iHeart Radio. Premium Connected TV inventory will feature networks such as Adult Swim, Bravo, Comedy Central, ESPN, Food Network, HGTV, Disney/Hulu, Amazon Prime Video, and Netflix.
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This isn’t Teriyaki Madness’s first foray into technological innovation. The brand has a history of embracing cutting-edge solutions, having been the first in its segment to implement GPS-enabled ‘Mad Dash’ curbside pickup and adopting third-party delivery and mobile ordering as early as 2017. The ultimate goal of this AI-powered campaign is to drive traffic and sales for the nearly 200 Teriyaki Madness franchisees located across the country.
