TLDR: Genesys has introduced Arabic language support for its Genesys Cloud AI Studio, aiming to empower enterprises across the Middle East with advanced agentic AI capabilities and foster responsible, multilingual AI adoption. This development, unveiled at GITEX Global 2025, allows organizations to build, train, and deploy intelligent virtual agents with greater context and autonomy.
Genesys, a global leader in AI-powered experience orchestration, has announced the availability of Arabic language support for its Genesys Cloud AI Studio. This strategic expansion is set to bring the company’s latest agentic AI innovations to enterprises throughout the Middle East, a move unveiled at GITEX Global 2025. The initiative underscores Genesys’s commitment to promoting responsible and multilingual AI adoption on a global scale.
This enhancement builds upon the existing agentic AI capabilities within Genesys Cloud, which are designed to enable AI agents to operate within established enterprise guardrails. The goal is to accelerate readiness for responsible agentic orchestration at scale, allowing AI agents to blend autonomy with necessary oversight. By integrating Arabic language support with these advanced AI innovations, Genesys aims to help regional organizations expedite their adoption of agentic orchestration.
Sebastian Ballerini, VP Strategic Growth EMEA at Genesys, emphasized the significance of this launch, stating, “With Arabic support in AI Studio and the latest agentic AI advancements across Genesys Cloud, organizations in the Middle East can build, train and deploy intelligent agents that act with greater context, autonomy and trust. This marks an important step forward in delivering inclusive, responsible AI that reflects how people and enterprises engage globally.”
Built on Genesys Cloud AI Studio, the AI Guides feature empowers organizations to design virtual agents using natural language. These agents can then be deployed across Genesys Cloud Copilots and Virtual Agents, ensuring consistency and accelerating innovation. The platform is designed to facilitate the creation of intelligent virtual agents that can reason and act within configurable guardrails defined by the business, moving beyond transactional interactions to trigger enterprise-wide workflows and collaborate across human and AI teams.
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The company highlights the critical importance of scalable oversight for AI, especially as enterprises move towards agentic decision-making and rapid operations. Genesys is providing a robust entry point for autonomous AI, along with tools to ensure that every AI-powered customer interaction is secure, ethical, and aligned with organizational strategies and values. Genesys anticipates the full availability of these new capabilities for Genesys Cloud Copilot and Virtual Agents in the fourth quarter of its fiscal year, spanning from November 1, 2025, to January 31, 2026.
