TLDR: Qualcomm’s Snapdragon has achieved the No. 1 ranking in India’s premium smartphone chipset market (devices above ₹25,000), commanding a 40% market share, according to a CMR India report. This milestone coincides with the launch of its new ‘Snapdragon Hai na’ festive campaign, which highlights the brand’s commitment to delivering superior performance, advanced AI, and an overall premium mobile experience to Indian consumers.
Qualcomm has announced that its Snapdragon brand has officially claimed the top spot in India’s highly competitive premium smartphone chipset market. A recent report by CMR India reveals that Snapdragon now holds a dominant 40% market share in the smartphone segment priced above ₹25,000, solidifying its leadership in delivering high-end mobile experiences.
This achievement underscores Snapdragon’s unwavering commitment to providing Indian consumers with advanced, reliable, and high-performance mobile solutions. The brand’s success is attributed to its consistent innovation in areas critical to the modern smartphone user, including blazing-fast performance, enduring battery life, an ultimate gaming experience, and pro-grade photography capabilities.
Coinciding with this market triumph, Snapdragon has rolled out a vibrant new festive campaign titled ‘Snapdragon Hai na’. The campaign is designed to resonate with Indian consumers by celebrating the deep trust they place in Snapdragon-powered devices. It taps into a powerful consumer truth: the assurance of a superior smartphone experience when powered by Snapdragon, including next-generation AI features that make every moment smarter.
The ‘Snapdragon Hai na’ campaign follows the relatable journey of everyday smartphone buyers as they navigate a multitude of choices in the market. It aims to demonstrate how Snapdragon-powered devices simplify this decision-making process by offering a clear and compelling choice. The campaign is being executed through a comprehensive 360-degree media strategy, encompassing television commercials, print advertisements, presence on OTT platforms, YouTube takeovers, extensive digital and social media activations, and influencer-led engagement initiatives. By directly addressing consumer values such as superior performance and cutting-edge AI, Snapdragon aims to reinforce its position as the preferred premium chipset brand.
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Savi Soin, President of Qualcomm Technologies India, has previously emphasized the importance of showcasing the premium experience offered by Snapdragon. He noted that consumers actively seek out Snapdragon-powered devices, associating the brand with quality, best-in-class power efficiency, and an overall premium user experience. Soin also highlighted the transformative role of AI in mobile innovation, with Snapdragon chips like the Snapdragon 8 Elite powering many flagship devices in India and enabling advanced features such as live translation.
