TLDR: Qualcomm has partnered with Adobe to integrate Adobe GenStudio, an end-to-end content supply chain solution powered by generative AI, to enhance its marketing content creation, personalization, and campaign scaling efforts. This collaboration aims to boost efficiency and innovation in Qualcomm’s content workflows.
SAN JOSE, Calif. – September 18, 2025 – Qualcomm Incorporated (Nasdaq: QCOM) today announced its selection of Adobe GenStudio to significantly accelerate and optimize its content supply chain through the strategic application of generative AI. This expanded collaboration with Adobe (Nasdaq: ADBE) is set to revolutionize how Qualcomm creates, manages, and scales its marketing content, addressing the growing demand for personalized and on-brand experiences across various digital channels.
As Qualcomm continues to solidify its leadership in intelligent computing, the imperative for its marketing teams to deliver highly tailored experiences has intensified. The partnership with Adobe GenStudio, an integrated solution encompassing applications like GenStudio for Performance Marketing, Firefly, Express, Experience Manager, and Workfront, will enable Qualcomm to streamline its content production from ideation to execution. This includes efficiently resizing and localizing marketing assets, generating variations for diverse audiences, and ensuring all content adheres to brand guidelines.
Don McGuire, senior vice president and chief marketing officer of Qualcomm Incorporated, emphasized the strategic importance of this initiative. “Qualcomm has delivered technology breakthroughs that have reshaped industries for over 40 years, and we are in a unique position to power the next era of AI transformation,” said McGuire. “To meet this moment, we’re rethinking how creativity scales – streamlining the content creation process from ideation to execution. Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently, unlocking new levels of productivity and creative impact across the marketing organization.”
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The integration of generative AI is expected to unlock substantial productivity gains across Qualcomm’s marketing organization, allowing teams to produce and customize thousands of assets weekly. This move underscores a broader industry trend where companies are leveraging AI to meet the escalating content demands of a crowded, attention-based digital economy. By connecting workflows and enabling greater self-service capabilities through AI, Qualcomm aims to foster innovation and maintain its competitive edge in a rapidly evolving market.
