TLDR: Messe.TV will provide extensive coverage of DMEXCO 2025 in Cologne, focusing on the future of digital marketing, new platform models, and the practical application of artificial intelligence. The event, themed ‘Be Bold. Move Forward.’, will explore how AI-supported applications, automation, and networked data infrastructures are transforming digital processes and business models. Messe.TV’s reporting will include discussions with leading industry players like pagent, IBM iX, Yext, and Shopware, offering practical insights into strategies and technological advancements.
DMEXCO 2025, Europe’s leading trade fair and conference for digital marketing, media, and technology, is set to convene in Cologne on September 17 and 18, 2025, under the motto ‘Be Bold. Move Forward.’ This year’s event will place a significant emphasis on the future of digital marketing, with artificial intelligence, the data economy, and innovative content strategies forming its central pillars. Messe.TV, an innovative streaming service specializing in trade fair coverage, will provide extensive editorial support, offering in-depth video coverage, discussions with leading exhibitors, and daily reports exclusively available on its platform.
The conference aims to explore how digital processes and business models are undergoing rapid transformation, driven by automation, networked data infrastructures, and the increasing integration of AI-supported applications. Messe.TV’s coverage will delve into critical questions such as the evolving requirements for platform operators, the impact of new interface models in commerce, and the pivotal role of generative AI in brand communication. Instead of theoretical presentations, Messe.TV promises practical insights derived directly from conversations with key industry players at the trade fair.
Prominent companies slated for interviews and discussions as part of Messe.TV’s reporting include:
pagent: A provider known for automated content processes in marketing and publishing.
IBM iX: A consulting and implementation partner focusing on platform transformation and customer experience.
Yext: Recognized for its solutions related to structured information and networked company profiles.
Shopware: A company setting new standards in digital commerce with its open API-first commerce platform.
These discussions are expected to offer valuable insights into current strategies, challenges, and technical advancements, with a strong focus on real-life applications and comprehensible developments within the digital marketing landscape.
Industry leaders are already highlighting the transformative power of AI ahead of DMEXCO 2025. Daniel Volož, Business Development Director at RTB House, noted that ‘the use of agentic AI, mark the beginning of a new era – one which shows huge signs of transformation in the role of AI in advertising.’ He emphasized that AI is no longer a mere buzzword but a ‘productive component of data-driven campaigns,’ with Large Language Models (LLMs) opening new possibilities for real-time, context-sensitive, and privacy-compliant reactions to user intentions.
Julie Selman, SVP, Head of EMEA at Magnite, echoed this sentiment, stating that ‘advancements in AI are helping publishers and buyers improve monetisation and performance,’ representing a significant step towards reshaping programmatic advertising’s future.
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DMEXCO 2025 is organized by Koelnmesse GmbH, with the German Association for the Digital Economy (BVDW) e. V. serving as the conceptual sponsor. The event is poised to be a crucial meeting point for international companies, platforms, agencies, and start-ups shaping the trends in digital business, offering both insights into new tools and strategies and high-level networking opportunities.
