TLDR: Treasure Data, a leading Intelligent Customer Data Platform (CDP), has become the first enterprise CDP to earn TrustArc’s TRUSTe Responsible AI Certification. This certification validates Treasure Data’s commitment to ethical AI practices, data protection, and privacy, aligning its processes with global standards like NIST, OECD, and the EU AI Act.
MOUNTAIN VIEW, Calif. – August 20, 2025 – Treasure Data, the Intelligent Customer Data Platform (CDP) designed for enterprise scale and powered by artificial intelligence, today announced it has successfully obtained TrustArc’s prestigious TRUSTe Responsible AI Certification. This achievement marks a significant milestone, positioning Treasure Data as the first enterprise CDP to receive this industry-first certification, which explicitly focuses on data protection and privacy.
The TrustArc certification serves as a robust third-party validation, confirming that Treasure Data’s AI processes adhere to core Responsible AI principles, including fairness, transparency, and accountability. This commitment extends to ensuring that AI is used ethically and responsibly, particularly concerning sensitive customer data.
Kaz Ohta, CEO and co-founder of Treasure Data, emphasized the importance of this certification, stating, “Being a certified Responsible AI provider is an important milestone for Treasure Data. It reinforces to our customers that we can help them become superhumans with AI, while anchoring this intelligence in trust, privacy, and security.”
TrustArc’s certification standard is comprehensive, incorporating principles from leading global frameworks such as the National Institute of Standards and Technology (NIST) and the Organisation for Economic Co-operation and Development (OECD), as well as emerging AI regulations like the EU AI Act. This rigorous evaluation ensures that certified organizations demonstrate accountability, fairness in practice, and transparent use of AI.
Treasure Data’s certified offerings include its AI Agent Foundry, a platform designed for building and refining AI agents that leverage the high data accuracy of Treasure Data’s Diamond Record. Another key offering is Audience Agent, an AI-driven solution that facilitates advanced audience discovery and segmentation.
The company believes that exceptional customer experiences and the effective deployment of AI are fundamentally dependent on trust. As AI agents become more autonomous, the necessity for trust, privacy, and security becomes even more critical. Treasure Data integrates AI directly into its platform with a focus on reducing risk, ensuring transparency, and safeguarding sensitive customer data. This approach empowers marketing and customer experience (CX) teams to orchestrate hyper-personalized customer experiences while deploying AI responsibly, in full alignment with privacy standards, governance policies, and ethical expectations.
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TrustArc’s TRUSTe certified privacy seal, recognized for over 10,000 certifications, further signifies an unwavering commitment to AI governance and responsible data practices, thereby enhancing credibility, trust, and brand image for certified entities. Integral Ad Science (IAS) also received this certification in April 2024, highlighting the growing industry focus on responsible AI.
