TLDR: Primus Partners, a leading management consulting firm, has appointed Ms. Garima Babbar as Executive Director within its global Education, Employability, and Entrepreneurship (EEE) Practice. This strategic move aims to strengthen the firm’s impact in digital, AI education, and skills ecosystems globally, leveraging Ms. Babbar’s two decades of experience in government, industry, and development sectors.
Primus Partners, a prominent management consulting firm, announced on August 1, 2025, the strategic appointment of Ms. Garima Babbar as Executive Director. She will be a pivotal figure within the firm’s global Education, Employability, and Entrepreneurship (EEE) Practice, working closely with Ms. Charu Malhotra, Co-Founder and Managing Director. This appointment is set to significantly enhance Primus Partners’ capabilities in the rapidly evolving fields of global education, digital transformation, and artificial intelligence (AI) skills development.
Ms. Babbar brings over two decades of extensive cross-sector experience, spanning government, industry, and development sectors. Prior to joining Primus Partners, she held the position of Country Head – Education and Skills at Adobe Inc. During her tenure at Adobe, she was instrumental in conceptualizing and leading high-impact national-level initiatives. These initiatives were often in collaboration with key government bodies such as India’s Ministry of Education and Ministry of Skill Development and Entrepreneurship, aligning with the objectives of the National Education Policy to champion digital creativity and foundational skill-building at scale.
Her distinguished career also includes leadership roles at the National Skill Development Corporation (NSDC), Microsoft India, and KPMG. In these capacities, she spearheaded large-scale program implementation, provided policy advisory, and fostered multi-stakeholder engagement across various education and skilling domains. Ms. Babbar has received numerous accolades for her contributions, including the Skills Champion Award by NSDC and the Adobe Game Changer Award, alongside commendations from NCERT, the Ministry of Skill Development and Entrepreneurship, and the Indian Army. She has also represented India at international forums focused on community colleges, innovation, and workforce readiness.
Commenting on the appointment, Ms. Charu Malhotra, Co-Founder and Managing Director of Primus Partners, stated, “Garima’s appointment is a major step forward in our global expansion strategy. Her expertise across digital, AI, and employability aligns perfectly with our mission to build inclusive and future-ready education systems. We’re also deeply committed to elevating women in leadership—her addition reflects our values and inspires our teams.”
Ms. Garima Babbar shared her vision, adding, “As we empower the youth of India toward Viksit Bharat, we must accelerate access to transformative education and future-ready skills. I’m thrilled to join Primus and contribute to this mission.” She further emphasized the importance of integrating AI at the foundational level of education to equip young minds with tools to innovate, create, and lead in a rapidly evolving digital world. Her role will involve driving the 3E practice to accelerate AI skills, digital education, and foster a culture of innovation and entrepreneurship, contributing to the digital economy through international partnerships, programs, and policy advocacy.
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This appointment underscores Primus Partners’ commitment to sectoral excellence and equitable leadership, solidifying its position as a trusted advisor in education and skill development globally. The firm, established by seasoned industry leaders, comprises over 300 consultants and advisors with a strong presence across India, Dubai, UAE, KSA, and the USA, having successfully executed projects across Africa, Asia-Pacific, and the Americas.
