TLDR: Manchester-based independent agency Open Partners, renowned for its AI-driven marketing solutions, has announced a series of significant new client acquisitions. These include prominent North West businesses such as Autotrader and Brother, alongside Lakeland, housebuilding giant Taylor Wimpey, and French pharmaceutical firm UPSA. The agency’s expertise in AI-powered marketing is central to these partnerships, aiming to accelerate the growth of these leading brands.
Independent agency Open Partners, a leading AI-driven firm based in Manchester, has recently unveiled a substantial expansion of its client portfolio, securing partnerships with several high-profile businesses. Among the new clients are Manchester-headquartered Autotrader, Brother – a long-term sponsor of Manchester City – and Windermere-based Lakeland. The agency has also onboarded housebuilding giant Taylor Wimpey and French pharmaceutical firm UPSA.
These leading brands have chosen Open Partners to support their next phase of growth, with a particular emphasis on integrating artificial intelligence (AI)-powered marketing strategies. Open Partners has cultivated a deep specialization in this area, making it a key differentiator in the competitive agency landscape.
The influx of new clients aligns with a period of sustained growth for Open Partners. The agency has notably retained its ranking for the second consecutive year in the 2025 Sunday Times 100, a testament to its consistent performance. Furthermore, Open Partners has established its presence in the 2025 Financial Times 1000, being recognized as one of the thousand fastest-growing businesses across Europe. The agency operates on an outcomes-based remuneration model, which reinforces its commitment to delivering tangible commercial results for its newly acquired brands and aligns with its own ambitious growth objectives.
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Commenting on these significant client wins and the mutual growth plans, Joe Procter, exec chair and co-founder of Open Partners, stated, “These are highly respected and forward-looking businesses, and we’re proud they’ve chosen Open Partners to help drive their next chapter. Each of these brands has a unique ambition, and our growing AI capabilities and performance-led model are built to accelerate that. Our shared commitment to growth encourages deeper collaboration and more accountable marketing partnerships, which ultimately drives better results.”
