TLDR: New Zealand-based Blackpearl Group has signed a conditional agreement to acquire US-based B2B Rocket, an AI sales automation company, for an initial US$4 million in cash and shares, with potential for the deal to reach over US$13 million. The acquisition aims to enhance Blackpearl’s AI capabilities, accelerate global expansion, and integrate B2B Rocket’s intelligent sales agents, which have achieved over US$2.1 million in annual recurring revenue.
Wellington, New Zealand – Blackpearl Group Limited (NZX: BPG), a publicly listed AI data technology company with headquarters in New Zealand and the United States, has announced a significant strategic move with the conditional acquisition of B2B Rocket Inc., a fast-scaling US-based AI sales automation firm. The deal is set to bolster Blackpearl’s artificial intelligence offerings and accelerate its expansion, particularly in the US market and beyond.
B2B Rocket specializes in providing AI-powered outbound sales automation for small and mid-sized businesses. Its core offering includes intelligent sales agents capable of automating lead generation, qualification, and engagement without requiring human intervention. The Delaware-based company has demonstrated strong performance, reporting over USD $2.1 million in annual recurring revenue (ARR).
The terms of the conditional agreement include an initial payment of US$4 million in cash and more than 1.7 million Blackpearl shares. The deal also incorporates a performance-based earn-out structure over five years, combining cash and equity, which could see the total value of the acquisition exceed US$13 million (approximately NZ$22 million, based on Blackpearl’s recent share price). This structure is designed to incentivize and reward sustained growth and customer acquisition momentum from B2B Rocket.
Blackpearl Group’s rationale behind the acquisition is to gain access to B2B Rocket’s capital, infrastructure, and product synergies, thereby significantly strengthening its ability to serve a global market. The integration of B2B Rocket’s AI outbound sales technology into Blackpearl Group’s platform is expected to unlock new opportunities for businesses in the sales and marketing sectors, streamlining pipeline generation processes.
Noah Loul, Chief Executive Officer at B2B Rocket, commented on the strategic alignment, stating, “We lead this company with conviction and a clear vision: to make a global impact by building tools that help businesses punch above their weight. Our core values have always been moving with urgency – hiring smart, moving fast and staying obsessed with delivering customer value.” He further added, “We’re joining forces with a team that shares our velocity, our values and our obsession with getting real results for customers. This isn’t the end of our journey; it’s the start of a bigger one. We’re here to take what works, multiply it by 10 and help more businesses scale without limits.”
Nick Lissette, CEO of Blackpearl Group, echoed this sentiment, highlighting that B2B Rocket blended well with their existing products focused on customer acquisition for small and medium firms. Lissette noted that the demand for integration with B2B Rocket from their own customers brought the company to his attention. He emphasized, “Relentless ambition is the common thread. B2B Rocket is cut from the same cloth as us – founder-led, customer-obsessed and unapologetically focused on delivering results. Their AI-powered outbound engine is the perfect complement to what we offer with Pearl Diver.”
Joint product development and integration work between Blackpearl and B2B Rocket is already underway within select customer environments, enabling greater automation and potential cross-sell opportunities for sales teams. The combined platform will continue to deliver intelligent, AI-powered sales automation. Loul concluded, “AI is only useful if it moves the needle and that’s our mantra. Now, B2B Rocket has the ‘fuel’ to go further, faster.”
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In parallel with this acquisition, Blackpearl Group has confirmed its preparations to file an application for a foreign exempt listing on the Australian Stock Exchange (ASX), while maintaining its primary listing on the NZX. The deal is expected to be completed in August.
