TLDR: Unify AI Business Corp. has successfully raised $40 million in Series B funding, led by Battery Ventures LP. This capital infusion will accelerate the development of its AI-driven platform, designed to revolutionize sales operations by enabling teams to more effectively identify, engage, and convert high-intent buyers through automated workflows and intelligent agents.
Unify AI Business Corp., a leading outbound automation company, announced today it has secured $40 million in new Series B funding. This significant investment aims to transform traditional go-to-market operations into a precise, repeatable science, empowering sales teams to engage high-intent buyers with unprecedented efficiency. The funding round was spearheaded by Battery Ventures LP, with notable participation from the OpenAI Startup Fund, Thrive Capital Management, Emergence Capital Partners, Abstract Ventures, The Cannon Project, and Capital49.
Founded in 2023, Unify addresses a critical challenge in business-to-business growth: the effective alignment of outreach efforts with genuine buyer intent and the streamlining of workflow execution. The company’s innovative platform integrates real-time buyer signals with automated outbound workflows, enabling sales teams to identify, engage, and convert prospects more effectively.
At the core of Unify’s offering is its sophisticated artificial intelligence technology. This AI leverages real-time intent signals—such as website activity, profile changes, and engagement behavior—to continuously pinpoint high-potential prospective buyers and organize them into targeted audiences. The platform features what it calls ‘Plays,’ which are automated, customizable workflows that seamlessly combine prospect identification, data enrichment, AI-driven research, message personalization, and multi-channel outreach across email, LinkedIn, and phone. These sequences are orchestrated automatically yet remain fully adaptable to each team’s specific needs.
Further enhancing its capabilities, Unify also incorporates embedded AI agents. These intelligent agents add an additional layer of intelligence by autonomously researching prospects, generating personalized outreach copy, and pre-qualifying leads. This comprehensive approach is designed to drastically reduce manual labor for sales teams while significantly increasing the effectiveness of their campaigns.
Unify has demonstrated impressive growth, with its revenue expanding more than eight times in the past year. Its growing roster of notable customers includes industry leaders such as Airwallex Pty. Ltd., Cursor Technologies Inc., Flock Safety Inc., Perplexity AI Inc., and Together AI Inc.
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Reflecting on the company’s vision, a Unify spokesperson stated, ‘We believe growth should be a science, not an art. Unify turns growth into a repeatable, scalable motion, combining real-time intent signals with AI agents to run powerful workflows that scale creative sales tactics.’ Dharmesh Thakker, General Partner at Battery Ventures, who will also join Unify’s board as part of the deal, commented on the investment, saying, ‘Unify’s approach represents the next evolution in go-to-market technology.’
