TLDR: Suntory Global Spirits has partnered with Globant to develop a generative AI-powered Commercial Insights Agent. This innovative solution aims to significantly enhance business intelligence by automating data retrieval, enabling real-time decision-making, and reducing operational costs across sales, marketing, and strategy functions.
NEW YORK – July 7, 2025 – Suntory Global Spirits, a world leader in premium spirits, has announced a strategic reinvention partnership with Globant (NYSE: GLOB), a digitally native company specializing in innovative technology solutions. The collaboration focuses on building and deploying a cutting-edge generative AI-powered Commercial Insights Agent, designed to scale business intelligence and transform operational workflows.
The newly developed AI agent is engineered to interpret complex business questions across various data sources, including dashboards, reports, and unstructured documentation. This capability eliminates the need for manual insight requests, thereby streamlining the process of data analysis and decision-making for Suntory Global Spirits. A key benefit of this automation is the compression of analytical work, turning what once took days into mere seconds, and supporting real-time strategic responses for sales, marketing, and overall business strategy.
By automating insight retrieval, the Commercial Insights Agent is expected to significantly reduce operating costs traditionally associated with business intelligence workflows. Furthermore, it will drastically cut down the time-to-action, allowing employees to shift their focus from repetitive data requests to higher-value strategic tasks. The agent provides self-serve decision support at scale, empowering teams across marketing, sales, and product management to independently access data insights, ask questions, and generate reports without bottlenecks or dependencies on other departments.
One of the agent’s advanced features includes contextual GenAI recommendations, trained on Suntory Global Spirits’ internal data to provide highly relevant and actionable insights that accelerate decision-making. This foundational AI agent is not merely a standalone tool but serves as a template for future AI applications within the company, including brand planning, commercial forecasting, and innovation pipelines.
Santiago Noziglia, Retail, CPG and Automotive AI Studio CEO at Globant, commented on the partnership, stating, “Our work with Suntory Global Spirits exemplifies how visionary companies can harness the power of agentic and generative AI to fundamentally transform the way they operate. The Commercial Insights Agent is more than a productivity tool; it’s a strategic enabler that redefines how teams access knowledge, make decisions, and unlock growth. Together, we’re pushing the boundaries of what’s possible when building an AI-powered enterprise.”
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This partnership underscores Globant’s expertise in digital transformation and its commitment to delivering enterprise-grade AI solutions that provide tangible business value and strategic advantages in a competitive market.
