TLDR: Fashion technology innovator Raspberry AI has announced the appointment of Daniel Sternberg as its new Vice President of Engineering. Sternberg, previously Head of Data & AI at Notion, brings extensive experience in artificial intelligence to the generative AI platform, which aims to revolutionize creative workflows in the fashion industry.
Raspberry AI, a pioneering fashion technology startup leveraging generative artificial intelligence, has officially appointed Daniel Sternberg as its Vice President of Engineering. This strategic hire is set to bolster the company’s technical leadership as it continues to expand its AI-powered solutions for fashion creatives.
Sternberg joins Raspberry AI with a distinguished background, including his most recent role as Head of Data & AI at Notion and an advisory position at Fabi.ai. His expertise in developing AI tools for creativity and knowledge aligns perfectly with Raspberry AI’s mission to transform the fashion and retail sectors.
In a statement, Sternberg expressed his enthusiasm for the new role, highlighting the company’s impact: “Raspberry’s AI design assistant helps fashion and retail teams bring ideas to life and go from design to production faster while reducing waste.” He further elaborated on the platform’s comprehensive capabilities, stating, “Raspberry already supports everything from garment and pattern design to marketing and photoshoots, covering a wide range of creative workflows that have never had great software behind them. It’s a huge opportunity to transform a space that’s long been underserved by technology.”
His decision to join Raspberry AI was driven by a desire to combine deep technical challenges with tangible creative impact. “After spending the past few years building AI tools for creativity and knowledge, I wanted to be somewhere that combined deep technical challenge with tangible creative impact, in a space that will be transformed by new AI capabilities that expand creative potential and reshape how people work,” Sternberg commented.
Sternberg also praised Raspberry AI’s founder and CEO, Cheryl Liu, for her vision and the company’s culture. “From my first conversation with Cheryl Liu (Founder and CEO), I was struck by her thoughtfulness, knowledge, and drive, and by the culture she’s building: one that values high performance and inclusion, where engineers and designers build side by side to push the boundaries of creative technology,” he noted.
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Raspberry AI currently collaborates with prominent brands such as Under Armour, MCM Worldwide, Gruppo Teddy, and Li & Fung, demonstrating its growing influence in the industry. Sternberg concluded with an optimistic outlook: “I couldn’t be more excited to help scale what Raspberry is building and to work alongside such a talented, curious, and kind team. We’re just getting started! And yes, we’re hiring!” This appointment signals Raspberry AI’s commitment to accelerating innovation and expanding its footprint in the fashion technology landscape.


