TLDR: 8×8, Inc. (NASDAQ: EGHT) has launched 8×8 Verif8, an AI-powered One-Time Password (OTP) authentication service designed to provide frictionless, omnichannel security. This new OTP-as-a-Service solution aims to help businesses of all sizes enhance security and reduce fraud by offering reliable, multi-channel authentication via SMS, voice, and Viber, without requiring complex infrastructure or significant development resources. The launch comes as global cyberattacks have surged by 44% year-over-year.
CAMPBELL, Calif. – 8×8, Inc. (NASDAQ: EGHT), a leading integrated platform provider for Customer Experience (CX), Unified Communication, and Communications Platform as a Service (CPaaS) solutions, announced the introduction of 8×8 Verif8 on June 24, 2025. This innovative AI-powered authentication service is engineered to deliver frictionless, omnichannel One-Time Password (OTP) solutions, significantly bolstering security and mitigating fraud for businesses across all sectors.
The launch of 8×8 Verif8 is particularly timely, addressing a critical need in the current cybersecurity landscape. According to Check Point’s State of Global Cyber Security 2025 report, global cyberattacks have seen a staggering 44% year-over-year increase. Industries such as education and healthcare have been hit especially hard, experiencing attack rate increases of 75% and 47% respectively in the past year. 8×8 Verif8 offers these and other vulnerable sectors a streamlined, more effective path to protection.
“Security is no longer a back-end concern – it’s a frontline experience,” stated Igor Mostovoy, Product Director, CPaaS at 8×8, Inc. “With 8×8 Verif8, we’re giving businesses a faster, easier way to protect customers and reduce fraud – without heavy lift or added cost.”
Designed to be accessible for organizations of all sizes, including those without extensive security budgets, 8×8 Verif8 tackles common challenges such as sluggish OTP delivery, poor conversion rates, and high implementation costs. Its key features include:
Rapid Onboarding: Facilitated by self-service onboarding, pre-approved Sender IDs, and straightforward API integration, allowing businesses to deploy quickly across multiple markets without development delays.
Omnichannel Delivery: Supports OTP delivery via SMS, voice, and Viber, ensuring secure access and combating fake sign-ups across various channels and geographies.
Same-Day Go-Live: Offers pre-built templates in 43 languages and ready-to-use Sender IDs, enabling immediate deployment.
Built-in Fraud Protection: Incorporates mechanisms to proactively identify and prevent fraudulent activities.
Real-time Performance Monitoring: Provides insights into authentication performance, allowing for continuous optimization.
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Verif8 operates seamlessly on 8×8’s robust CPaaS layer, integrating directly with the broader 8×8 Platform for CX. This integration ensures that communications and customer data are combined into a single, cohesive experience, powering real-time, secure interactions throughout the entire customer journey. By unifying contact center, unified communications, and CPaaS solutions, 8×8 continues to enhance its comprehensive AI-powered platform for customer experience, empowering businesses to navigate the evolving digital landscape with confidence.
