TLDR: Elon Musk’s xAI has officially trademarked ‘Macrohard,’ a move widely interpreted as a direct challenge to Microsoft in the AI software market. This new subsidiary is expected to focus on AI agents for programming and image/video generation.
Elon Musk’s artificial intelligence company, xAI, has officially filed for the ‘Macrohard’ trademark with the U.S. Patent and Trademark Office on August 1st. This development, reported by OfficeChai, strongly suggests xAI’s intention to launch a new AI-based software company, positioning itself as a direct competitor to Microsoft.
Musk had previously hinted at this venture on July 14th via his X/Twitter platform, revealing plans for a new subsidiary dedicated to AI agents for programming and image/video generation. When users speculated the name ‘Macrohard,’ Musk responded with a winking emoji, seemingly confirming the choice.
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The name ‘Macrohard’ is widely seen as a deliberate jab at Microsoft, reflecting the long-standing rivalry between Elon Musk and Bill Gates. Gates’ past short-selling of Tesla stock has been a point of contention for Musk, who publicly called Gates a ‘scammer.’ The establishment of ‘Macrohard’ underscores Musk’s determination to compete aggressively in the burgeoning AI market.
