TLDR: Wondrlab, India’s platform-first martech network, has acquired a majority stake in BigStep Technologies, a firm specializing in Generative AI and cloud-native software solutions. This strategic move, Wondrlab’s seventh acquisition, aims to significantly enhance its AI-driven offerings, expand its digital transformation capabilities, and broaden its market reach across global territories including the US, Middle East, and Europe.
Mumbai, India – Wondrlab, a prominent platform-first martech network based in India, has announced the acquisition of a majority stake in BigStep Technologies, a leading firm renowned for its expertise in Generative AI and cloud-native custom software solutions. This marks Wondrlab’s seventh acquisition overall and its second within the technology sector, underscoring its commitment to strengthening its digital transformation portfolio.
The acquisition is set to significantly boost Wondrlab’s capabilities in advanced AI, enabling the delivery of scalable and impactful cloud-native custom software and commerce solutions. BigStep Technologies, founded in 2008 by Vidit Paliwal and Niranjan Mangal, has a robust track record, having delivered over 700 applications and solutions to more than 500 clients globally. Their expertise spans critical areas such as product engineering, data and AI, cloud and DevOps, and robotic process automation (RPA), catering to diverse industries including media, healthcare, PropTech, SaaS, and gaming.
Saurabh Varma, Founder & CEO of Wondrlab, commented on the strategic importance of the acquisition, stating, “The convergence of data, content, and technology to drive transformation across marketing and business is rapidly accelerating. This acquisition aligns perfectly with our strategy of expanding our capabilities in digital transformation technologies. BigStep’s expertise in Generative AI will significantly enhance our ability to deliver impactful solutions globally.”
For BigStep Technologies, this partnership opens new avenues for growth and innovation. The company will gain access to Wondrlab’s extensive network and a gateway to European markets through its Poland hub. Vidit Paliwal, Founder & CEO of BigStep Technologies, expressed enthusiasm about the new chapter: “Joining Wondrlab marks a new chapter for BigStep. Their network and global reach provide us the perfect platform to expand our capabilities and drive innovation for our clients worldwide. The timing is just right for BigStep as we embark on investing significantly in deepening and expanding our AI-first solutioning capabilities.”
Niranjan Mangal, Founder & COO of BigStep Technologies, further added, “We are looking to significantly scale up our offerings to a wider base of clients across the US, Middle East, and Europe through this partnership.” The BigStep leadership team, led by Paliwal and Mangal, will continue to steer the company’s operations, now with the added resources and strategic backing of Wondrlab.
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Rajesh Ghatge, CEO of Wondrlab Technologies, highlighted the synergistic nature of the deal: “BigStep’s strengths in AI, Cloud, and enterprise-grade digital product engineering perfectly complement our global capabilities in Content, Data, and Media.” This acquisition is a testament to Wondrlab’s ambition to build a world-class network from India, focusing on marketing and digital business transformation through a full-funnel approach.
