TLDR: Upland Software has announced the availability of its BA Insight platform in the new AI Agents and Tools category of AWS Marketplace. This integration allows customers to easily discover, purchase, and deploy AI agent solutions, accelerating the development of AI-powered workflows. BA Insight provides capabilities for secure access, enrichment, and delivery of enterprise knowledge to maximize the value of generative AI deployments.
AUSTIN, Texas – Upland Software, Inc. (Nasdaq: UPLD), a prominent provider of AI-powered knowledge and content management software, has officially announced the inclusion of its BA Insight platform in the newly launched AI Agents and Tools category within AWS Marketplace. This strategic move, effective July 24, 2025, aims to streamline the process for customers to discover, acquire, and deploy AI agent solutions directly through their existing AWS accounts, thereby accelerating the development of agent and agentic workflows.
BA Insight is designed to empower organizations by facilitating secure access to their enterprise knowledge, preparing and enriching this information, and delivering it in a transparent and scalable manner. This functionality is crucial for maximizing the value derived from generative AI deployments through advanced search, enrichment, connection, and augmentation capabilities.
Dan Doman, Chief Operating and Product Officer at Upland Software, emphasized the benefits of this new availability, stating, “By offering BA Insight in AWS Marketplace, we’re providing customers with a streamlined way to access our AI enablement platform, helping them buy and deploy agent solutions faster and more efficiently.” He further noted that customers across various sectors, including life sciences, legal, and professional services, are already leveraging these capabilities to equip AI agents with the necessary knowledge, enrichment, and information delivery across their enterprises, demonstrating the tangible value of AI enablement.
The BA Insight platform offers essential features, including over 95 connectors that securely integrate enterprise knowledge into AWS tooling. It also provides knowledge enrichment tools to enhance data quality before AI consumption. These features enable customers to seamlessly connect enterprise applications to AWS technology, improve data quality and AI output through enrichment, and ultimately maximize the return on investment from their AI agents and tools.
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The introduction of the AI Agents and Tools category in AWS Marketplace is expected to significantly expedite the procurement process for AI innovation. Customers can now reduce the time typically spent on vendor evaluations and complex negotiations. Furthermore, centralized purchasing through AWS accounts ensures customers maintain visibility and control over licensing, payments, and access. Upland BA Insight is available in AWS Marketplace with specific listings for Amazon Kendra and Amazon OpenSearch integrations.
