TLDR: TO THE NEW recently hosted NASSCOM Regional Council-NCR’s TechX Workshop, focusing on how Generative AI is revolutionizing video analysis. The event brought together industry leaders to discuss making video content searchable and interactive, featuring insights from Warner Bros Discovery and AWS, alongside a live demo by TO THE NEW experts.
Noida, India – October 9, 2025 – In a significant move to advance the understanding and application of artificial intelligence, TO THE NEW, in collaboration with NASSCOM Regional Council-NCR, successfully hosted a TechX Workshop titled ‘The Future of Video Analysis with Generative AI’. The workshop, held in Noida on October 9, 2025, aimed to explore innovative ways to make video content more searchable and interactive through the power of Generative AI (GenAI).
The event convened a diverse group of industry leaders, technologists, and GenAI enthusiasts, all eager to delve into how AI is reshaping the interaction between businesses, consumers, and video content. The agenda was packed with insightful sessions from prominent figures in the technology and media sectors.
Manish Verma, Technology Leader in Digital Media at Warner Bros Discovery, delivered an engaging keynote address. He shared his expert perspective on the evolving role of AI within the media landscape, highlighting its profound impact on various platforms, content creation, and overall user experiences.
Following this, Lalit Khatter, Senior Partner Management Solutions Architect at AWS, provided a compelling demonstration. He showcased how Generative AI, specifically through the Amazon Bedrock Model, can automate the creation of marketing content. Khatter illustrated how organizations can transform conventional video assets into structured, reusable formats, thereby facilitating smarter knowledge sharing across enterprises.
Concluding the workshop, Ankit Verma and Rishabh Sharma from TO THE NEW led a practical, live demonstration. They guided participants through the intricate process of building scalable, production-ready GenAI applications. Their session focused on leveraging advanced techniques such as Retrieval-Augmented Generation (RAG), vector search, and multi-modal models.
Attendees left the workshop with a deeper understanding of the future trajectory of video analysis. They gained firsthand experience in how AI can convert complex video libraries into easily searchable and interactive knowledge systems, making video exploration as intuitive as a standard Google search.
Mr. Amit Verma, Head – Membership (North India) at NASSCOM, emphasized the organization’s commitment to fostering technological advancement. He stated, “NASSCOM, through its various initiatives, aims to bring the tech community together on emerging technologies like AI and evolving landscapes. The Nasscom Regional Council-NCR, through the TechX workshop series, brings pertinent tech topics for hands-on exploration and learning.”
Narinder Kumar, CEO & Co-founder of TO THE NEW, also shared his enthusiasm for the initiative. He remarked, “Collaboration with NASSCOM for this workshop reaffirms our shared vision of making Generative AI practical and impactful. At TO THE NEW, we see the future of video analysis as a powerful convergence of technology and storytelling. This workshop allows us to share our expertise and demonstrate how GenAI can make video as easy to navigate as a Google search, bridging imagination with real-world enterprise solutions.”
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This workshop marks a significant milestone, blending thought leadership with practical, hands-on learning, thereby igniting momentum for the next wave of innovation in media and beyond. TO THE NEW reiterated its commitment to making cutting-edge technologies accessible to both enterprises and professionals, showcasing how AI-powered video analysis can unlock new business opportunities and redefine storytelling in the digital age.
