TLDR: The Mavericks, a prominent integrated marketing communications agency in India, has appointed Gaurav Tuli as Director – Digital & Tech. Tuli, with over 16 years of experience across India and Canada, will spearhead the agency’s digital offerings, focusing on AI-led initiatives, predictive analytics, and automation to enhance client engagement and deliver seamless, smart, and human digital experiences. His role will involve integrating Generative AI with creativity and design thinking to develop solutions like Generative Engine Optimization (GEO) and predictive performance models.
The Mavericks, a leading integrated marketing communications agency in India, has announced the appointment of Gaurav Tuli as its new Director – Digital & Tech. This strategic move underscores the agency’s commitment to advancing its digital capabilities and delivering innovative, human-centric digital experiences.
Gaurav Tuli brings a wealth of experience, with over 16 years in cross-market roles spanning India and Canada. His extensive background covers a diverse range of sectors, including Auto, Healthcare, Pharma, QSR, FMCG, Banking, Aviation, Hospitality, Alcobev, Education, Electricals & Home Appliances, Beauty, and CPG. Tuli is recognized for his insight-led, tech-forward approach to storytelling and has successfully led campaigns for major clients such as Bayer, Ford, Wendy’s, Jamie’s Italian, PepsiCo, Swaraj Tractors, Hyatt, InterGlobe, Oriflame, Luminous, and Himel. His expertise lies in integrating innovative technologies into creative marketing campaigns, ensuring efficient execution, data-driven insights, and enhanced stakeholder engagement.
In his new capacity, Tuli will be responsible for anchoring The Mavericks’ digital offerings and launching new service lines. These new initiatives will be powered by cutting-edge technologies, including Generative AI, predictive analytics, and automation. The primary goal is to help brands maintain discoverability, scalability, and contextual relevance in an increasingly digital-first landscape.
Commenting on the appointment, Chetan Mahajan, Founder & CEO, The Mavericks India, emphasized the evolving nature of integrated communications. “Integrated communications is about placing the audience at the very center of every strategy,” said Mahajan. “It’s no longer about channel-first thinking. It’s about orchestrating a cohesive experience across digital and traditional touchpoints. In the digital age, integration means being agile, real-time, and deeply contextual and Gaurav will be integral to building that connected, insight-led ecosystem for our clients.”
Gaurav Tuli also shared his vision for the role, highlighting the transformative potential of technology in marketing. “The intersection of data, technology, and creativity is where the most exciting things are happening. I’m excited to build AI-led offerings that go beyond automation – from Generative Engine Optimization (GEO) for AI discoverability, to predictive performance models and scalable content solutions that don’t rely on traditional production. These tools help brands move faster, listen smarter, and create more meaningfully. They’re not replacing creativity, they’re supercharging it,” stated Tuli.
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This appointment is a significant step in The Mavericks’ ongoing evolution, as the agency continues to scale its integrated practice across strategy, advocacy, creative, and digital domains. The focus remains on delivering tangible value and outcomes for clients, rather than just visibility, by challenging conventional approaches and fostering bold, strategic communication.
