TLDR: TELUS Digital India is actively leveraging artificial intelligence to empower women in its workforce, providing access to cutting-edge AI platforms like Fuel iX™ and WorkAssist. These initiatives aim to eliminate repetitive tasks, analyze large datasets, and foster innovation, enabling women to lead and transform their daily workflows in areas such as customer service, project management, and training. The company’s strategy focuses on accelerating careers and shaping the future of work by equipping its female employees with essential AI tools and training.
TELUS Digital India is at the forefront of a transformative movement, empowering its female workforce through the strategic adoption of artificial intelligence. The company is providing its employees, particularly women, with secure access to advanced AI platforms and tools, fostering an environment where they can lead, innovate, and significantly enhance their professional capabilities.
At the core of this initiative are cutting-edge AI platforms such as Fuel iX™, TELUS Digital’s proprietary enterprise-grade AI suite, and WorkAssist. These tools are seamlessly integrated into daily workflows, making AI a natural and integral part of how teams operate, learn, and grow. The objective is to enable women to eliminate repetitive tasks, analyze massive datasets with greater efficiency, and explore new avenues for growth within the technology sector.
Iftikhar Ahmed, Vice President of Operations at TELUS Digital India, emphasized the company’s vision, stating, “At TELUS Digital India, we believe AI has the power to unlock new possibilities and enable our team members—especially women—to thrive in a digital-first world. By providing our teams with the right tools, training, and opportunities, we are fostering innovation, accelerating careers, and shaping the future of work.”
One notable application is the Agent Trainer in Fuel iX, an AI-powered agent simulator. This tool allows employees to practice customer interactions in real-time, leading to a reduction in training time by over 33% and boosting agent efficiency by up to 50% through realistic voice and chat AI simulations. This ultimately improves customer satisfaction in complex, high-stakes scenarios.
Furthermore, TELUS Digital India’s AI strategy includes Fuel iX Co-Pilots. These personalized, role-specific AI assistants empower employees to create secure AI tools without requiring extensive technical expertise. These co-pilots excel in tasks such as search, summarization, and content creation, allowing team members to dedicate more focus to high-value activities.
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Across the organization, women are leveraging these AI tools to revolutionize their daily responsibilities. Customer service representatives can quickly access policy information during client calls, project managers are generating comprehensive reports in minutes, and training specialists are developing personalized learning content with unprecedented speed and efficiency. This widespread adoption underscores TELUS Digital India’s commitment to creating pathways for women to lead, innovate, and shape the future of work in a digitally advanced world.
