TLDR: Taiwan Mobile (TWM) has launched its ‘Superman Project,’ a comprehensive initiative designed to integrate AI tools across all business segments and transform its corporate culture. This project aims to equip employees with AI knowledge and accelerate digital transition, serving as a blueprint for other companies seeking AI-driven transformation.
Taiwan Mobile (TWM) has officially commenced its ‘Superman Project,’ a strategic undertaking aimed at embedding artificial intelligence capabilities throughout the organization. The initiative, announced on August 2, 2025, is designed to empower employees with the necessary expertise to effectively utilize AI tools across all facets of the company’s operations. This includes critical areas such as IT development, backend operations, physical retail, and customer support.
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The ‘Superman Project’ is not merely a technical upgrade; it represents a fundamental shift in Taiwan Mobile’s corporate culture. By fostering a deep understanding and application of AI, the company anticipates a significant acceleration in its digital transition. This proactive approach to AI integration is expected to enhance efficiency, improve customer experiences, and drive innovation across its diverse business segments. Furthermore, Taiwan Mobile’s comprehensive strategy is poised to offer a valuable blueprint for other enterprises looking to navigate and implement their own AI-driven transformations.
