TLDR: Taboola has significantly upgraded its Realize platform with new generative AI capabilities, leading to improved campaign performance and measurable outcomes for advertisers. Over 650 advertisers have already tested the enhanced platform, with some seeing a 20% increase in conversion rates through AI-generated motion ads. This expansion reinforces Taboola’s position as a leader in performance advertising beyond traditional search and social channels, reaching 600 million daily users across the open web.
NEW YORK – September 24, 2025 – Taboola (Nasdaq: TBLA), a global leader in delivering performance at scale for advertisers, today announced a major expansion of its Realize platform, integrating advanced generative AI features designed to significantly enhance advertiser outcomes. This strategic enhancement builds on the platform’s growing adoption, with over 650 advertisers already leveraging Realize to achieve performance goals beyond the confines of traditional search and social media advertising.
The Realize platform, which initially launched earlier this year, has been bolstered with cutting-edge generative AI tools. These new capabilities are already demonstrating clear and positive results for advertisers. Notably, select advertisers utilizing AI-generated motion ads have reported a 20% increase in conversion rates compared to static images. An aviation brand, for instance, successfully exceeded its performance goals by an impressive 34% through the platform.
Adam Singolda, CEO of Taboola, emphasized the company’s commitment to empowering businesses. “Every business deserves a chance to grow and succeed,” Singolda stated. The Realize platform enables brands to connect with approximately 600 million daily active users across the open web, leveraging Taboola’s unique supply, first-party data, and sophisticated AI technology for measurable growth.
Industry leaders are also recognizing the impact of Realize. Julie Hansen, CRO & US CEO at Babbel, commented on the platform’s potential: “Taboola’s new technology platform, Realize, expands the potential for success with our performance marketing. Realize provides more options to connect with customers in engaging and prominent ways through a vast network of trusted publishers globally. We expect Realize will greatly benefit our advertising reach and ROI, and we’re excited to use it.” Justin Chase, EVP, Media at Eversana, added, “With Realize, you have the marriage of both audience engagement and scale, along with outcome-driven AI. I think this type of strategic pivot into performance is going to yield major dividends for Taboola and its clients.”
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Realize is designed to challenge the dominance of ‘walled gardens’ like Google and Meta by offering an independent performance platform that utilizes deep-learning algorithms and cookieless Predictive Audiences. This approach processes real-time user signals and historical behavior to deliver highly personalized ad placements at scale, addressing a significant $55 billion market opportunity in performance advertising. The platform’s ability to convert static images into dynamic motion ads is a prime example of how generative AI is being applied to boost campaign effectiveness and drive superior return on investment for advertisers.
