TLDR: StructuredWeb has officially rebranded as Structured, unveiling the industry’s first agentic AI platform designed to revolutionize scalable channel growth. With 25 years of innovation and $30 million in new growth funding, the company’s new platform integrates Generative AI and Agentic AI to foster intelligent automation and structured collaboration, enabling enterprises and their partners to market and grow together more effectively.
NEW YORK – StructuredWeb, a leader in partner marketing automation, has announced its rebranding to ‘Structured’ and the launch of a groundbreaking agentic AI platform, marking a significant evolution in channel marketing. This strategic move, backed by 25 years of industry innovation and a recent infusion of $30 million in growth funding, positions Structured at the forefront of defining partner collaboration through advanced artificial intelligence.
The newly introduced AI-first platform is engineered to simplify partner marketing through intelligent automation and structured collaboration. It represents a bold transformation, combining the creative capabilities of Generative AI with the action-oriented intelligence of Agentic AI. This synergy is designed to empower enterprises and their partners to collaborate, market, and achieve scalable growth.
Daniel Nissan, Founder & CEO of Structured, emphasized the company’s innovative approach, stating, “Legacy platforms ask partners to adapt to technology. Structured flips the model by making the technology adapt to the partner. We built the first true AI-first platform, where Generative AI creates personalized campaigns and Agentic AI acts on them, optimizing, guiding, and scaling results. After 26 years of innovation, a new name and a new platform signal the beginning of an even more ambitious chapter.”
Structured’s platform boasts over 20 specialized AI agents working in unison, setting a new standard in channel marketing. These agents facilitate personalized, compliant, and results-driven partner campaigns on a global scale. The company has a long history of pioneering innovations, from content syndication and personalized video to the early adoption of Generative AI in channel campaigns.
Trusted by global enterprises such as IBM, Google, Zoom, Dell, and ServiceNow, Structured’s platform aims to streamline partner outreach, accelerate demand generation, and drive revenue by automating the entire marketing communication lifecycle. The platform’s ability to personalize messaging at scale, reduce operational costs, and increase partner participation has been a key factor in its success.
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This rebranding and platform launch follow a period of significant growth and AI innovation for the company. StructuredWeb was recently recognized as a Leader in The Forrester Wave™: Partner Marketing Automation Platforms, Q2 2025 report, receiving the highest possible scores in 11 criteria, including Artificial Intelligence, Awareness/Syndication Management, and Innovation. Forrester highlighted StructuredWeb as the only vendor solely focused on B2B partner marketing automation, praising its strategic commitment to AI and its feature-rich, intuitive design.
