TLDR: Atlanta-based Softwear Automation, a pioneer in autonomous sewing technology, has successfully closed a $20 million Series B1 funding round. The investment was spearheaded by Danish fashion company BESTSELLER through its innovation platform, Invest FWD, with participation from existing investors. This capital infusion will accelerate the deployment of Softwear Automation’s AI-powered SEWBOT® technology, aiming to revolutionize apparel manufacturing through localized, on-demand, and sustainable production.
Atlanta, GA – August 11, 2025 – Softwear Automation, a leading innovator in autonomous sewing technology, today announced the successful completion of its $20 million Series B1 funding round. The significant investment was led by BESTSELLER, the renowned Danish fashion company behind popular brands such as JACK & JONES, VERO MODA, and ONLY, through its dedicated innovation and investment platform, Invest FWD. Existing investors, including CTW Venture Partners, SRI Capital, and MacDonald Ventures, also participated in the financing.
This substantial capital injection marks a pivotal moment for Softwear Automation as it seeks to transform the $1.1 trillion sewn products industry. The funds are earmarked to accelerate the company’s expansion into new product categories and geographical markets, deepen its research and development capabilities, and scale its production footprint to meet burgeoning global demand. A key focus will be the expedited completion of its robotics technology specifically for t-shirt production.
Softwear Automation’s patented SEWBOT® technology represents a breakthrough in manufacturing, offering a fully autonomous sewing solution. This advanced platform integrates robotics, machine vision, and artificial intelligence/machine learning (AI/ML) to enable sewn products to be manufactured closer to the consumer. This approach promises radically reduced waste, faster cycle times, and superior cost-efficiency, aligning with growing industry demands for sustainability and agility.
As part of the strategic collaboration, Thomas Børglum Jensen, CFO of BESTSELLER, will join Softwear Automation’s board of directors. This move underscores BESTSELLER’s commitment to fostering innovation that addresses critical challenges within the fashion industry.
Palaniswamy ‘Raj’ Rajan, Chairman and CEO of Softwear Automation, expressed his enthusiasm for the partnership, stating, “This partnership with BESTSELLER and the support from Invest FWD are not just a vote of confidence in our technology — they are a powerful catalyst for the future of on-demand, localized, and more sustainable apparel manufacturing.”
Thomas Børglum Jensen of BESTSELLER echoed this sentiment, adding, “At BESTSELLER, we look for innovations that can support progress within the fashion industry, where change is needed. Softwear Automation is helping address some of the key challenges we face across the industry — from speed and flexibility to lowering environmental impact. We’re pleased to support their development and explore how this technology can help us move forward.”
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BESTSELLER’s investment through Invest FWD is part of its broader strategy to improve its supply chain model, with ambitions to reduce environmental impact and increase transparency. The company has invested over DKK 200 million in innovative companies aimed at creating future materials and driving breakthroughs for the fashion industry’s transformation. Softwear Automation, an Atlanta-based robotics firm, is poised to lead the charge in bringing fully automated worklines to the sewn goods sector.
