TLDR: Simply Asset Finance has launched Kara, an AI-powered virtual agent designed to transform the SME lending landscape. Kara will streamline operations, accelerate lending decisions, and enhance customer service by leveraging machine learning and extensive data insights. This initiative coincides with Simply surpassing £1.75 billion in loan originations.
Simply Asset Finance, a leading specialist in business lending, has officially unveiled Kara, its innovative AI-powered virtual agent. Launched on July 18, 2025, Kara is set to revolutionize the Small and Medium-sized Enterprise (SME) lending experience by integrating advanced artificial intelligence into the company’s operational model.
Described as a ‘virtual employee,’ Kara will work in synergy with Simply’s existing teams to significantly streamline operations, expedite lending decisions, and elevate the overall standard of customer service. The agent harnesses sophisticated machine learning capabilities, drawing upon the extensive data insights accumulated since Simply’s establishment in 2017. This deep well of historical data, combined with real-time external information, enables Kara to provide intelligent, timely insights across various internal and external queries.
Kara’s multifaceted role spans the entire business, encompassing critical functions such as processing broker credit applications, enhancing customer communications, improving internal knowledge-sharing, and driving product innovation. By connecting internal intelligence with external data, Kara is designed to foster a more responsive, efficient, and insight-led lending ecosystem.
The introduction of Kara marks a significant strategic move for Simply Asset Finance, coinciding with the company’s impressive milestone of surpassing £1.75 billion in loan originations to date.
Ylva Oertengren, Chief Operating Officer at Simply Asset Finance, emphasized the company’s long-standing commitment to data-driven expertise. “From day one we have been laser-focused on gathering and structuring data and knowledge to build market-leading expertise in SME lending,” Oertengren stated. “It is exciting to be in the position where we can use this advantage to deploy AI at scale across our operating model. Kara embodies the expertise, creativity, and collaboration that our teams represent.”
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This initiative underscores Simply’s ‘Technology with a handshake’ philosophy, which blends cutting-edge digital tools with the invaluable human relationships that form the bedrock of successful lending. Kara is not merely an automation tool; she is expected to boost operational efficiency, tailor customer interactions, analyze sentiment, and ultimately deliver superior outcomes for both brokers and borrowers, paving the way for a smarter, faster, and more adaptive lending future.
