TLDR: Sigma, a leading analytics platform, has been recognized as a Business Intelligence leader in Snowflake’s ‘Modern Marketing Data Stack 2026’ report. The report highlights how AI, privacy, and data gravity are transforming marketing technology, with Sigma empowering marketers through its AI-powered interface and live data capabilities within the Snowflake AI Data Cloud.
SAN FRANCISCO – September 30, 2025 – Sigma, a prominent analytics platform known for its cloud data platform write-back capabilities, today announced its recognition by Snowflake, the AI Data Cloud company, as a Business Intelligence leader. This distinction is featured in Snowflake’s ‘The Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World’ report, marking its fourth annual edition.
The report, which analyzes usage data from over 11,100 organizations, identifies key technologies, solutions, and platforms adopted by Snowflake customers. It underscores how significant trends such as artificial intelligence (AI), data privacy, and data gravity are accelerating the evolution of Martech and Adtech across 13 critical categories.
Fred Studer, Chief Marketing Officer at Sigma, expressed enthusiasm for the recognition, stating, “We’re thrilled to be recognized by Snowflake as a leader in the 2026 Modern Marketing Data Stack report. Generative AI is reshaping how marketing teams access, explore, and act on data, and Sigma is at the forefront of that transformation. By combining governed, live data from the Snowflake AI Data Cloud with an intuitive, AI-powered interface, Sigma empowers marketers to generate insights, content, and more.”
Denise Persson, Chief Marketing Officer at Snowflake, also commented on Sigma’s role: “The marketing stack continues to evolve and the Snowflake AI Data Cloud serves as its foundation, allowing enterprises to access and act on data directly where it resides. Sigma has proven time and again that it’s a leader in the BI category, with joint customers successfully leveraging their technologies at scale.”
One notable example is Clay, a leading sales intelligence company, which has successfully utilized Sigma and Snowflake to revolutionize its data operations. The report emphasizes that the Snowflake AI Data Cloud provides the foundational infrastructure for modern marketing, enabling businesses to break down data silos and make real-time decisions by accessing data at its source.
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The ‘Modern Marketing Data Stack 2026’ report serves as a comprehensive guide for marketers navigating the critical shifts in technology and strategy, particularly in an increasingly AI-driven world. It highlights the importance of a robust technology stack for adapting to profound trends, including the emergence of generative AI and large language models (LLMs), the convergence of adtech and martech, and heightened attention to privacy issues.
