TLDR: Sift, a leading AI-powered fraud prevention platform, has been named a Leader in QKS Group’s SPARK Matrix™: eCommerce Fraud Prevention Solutions for Q4 2025. The recognition highlights Sift’s advanced capabilities in data integration, machine learning model management, real-time fraud detection, and the innovative use of generative AI to streamline fraud investigations.
SAN FRANCISCO – November 6, 2025 – Sift, the AI-powered fraud platform dedicated to establishing identity trust for global enterprises, today announced its prominent position as a ‘Leader’ in the QKS Group’s SPARK Matrix™: eCommerce Fraud Prevention Solutions, Q4 2025. This esteemed recognition solidifies Sift’s market leadership and underscores the effectiveness of its strategy, which places identity intelligence at the forefront of fraud decision-making.
The QKS Group’s SPARK Matrix™ offers a comprehensive evaluation of vendors in the e-commerce fraud prevention landscape, assessing them based on their technological excellence and demonstrable customer impact. The report meticulously analyzes various critical capabilities, including robust data integration, sophisticated machine learning (ML) model management, precise risk scoring and decisioning, efficient chargeback management, streamlined case management, and real-time fraud detection.
According to the report, Sift showcases exceptional capabilities across multiple dimensions. “Sift offers robust data integration capabilities providing users with a consistent, real-time view across their digital customer journeys. Its pre-built connectors, flexible APIs, and real-time data exchange enable businesses to quickly ingest and act on critical signals without engineering overhead,” the report states. Furthermore, Sift’s distinctive approach to fraud decisioning was highlighted: “Sift’s solutions are supported by a unified fraud prevention framework, leveraging AI and ML models, configurable workflows, and its Global Data Network. Generative AI capabilities support the review and summarization of user log activity, significantly reducing investigation time for agents when assessing potential account takeover incidents.”
Kevin Lee, SVP of Customer Success, Trust & Safety, at Sift, commented on the achievement: “The fraud attack surface has fundamentally shifted—fraudsters now operate with AI-powered automation to execute advanced and novel attacks. This recognition from QKS validates our continued investments in deep identity intelligence and real-time fraud prevention.”
Divya Baranawal, VP Research at QKS Group, further elaborated on Sift’s market differentiation: “Sift has established a differentiated position in the market by architecting a platform that balances sophisticated machine learning with operational practicality. What stands out is their ability to serve diverse high-velocity sectors—from retail to fintech to gaming—with a unified intelligence framework that learns across verticals. This cross-industry data advantage, combined with their focus on reducing analyst workload through generative AI and intuitive workflows, positions them well to address the evolving complexity of eCommerce fraud.”
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The report also acknowledges Sift’s strong market presence, particularly across North America and EMEA, with significant traction in key sectors such as retail, fintech, and gaming. Notably, Sift currently safeguards nearly 90% of U.S. iGaming revenue. Sift’s platform processes over 1 trillion events annually through its data network, empowering more than 700 customers, including prominent brands like DoorDash, Yelp, and Poshmark, to operate securely and foster seamless consumer experiences.
