TLDR: Seaya, a pan-European venture capital firm, has acquired a minority stake in Adsmurai, a Barcelona-based marketing technology company. This strategic investment, made through Seaya’s Andromeda fund, aims to accelerate Adsmurai’s international expansion and significantly boost its AI-driven marketing initiatives. Adsmurai’s founders and management will retain majority ownership and leadership.
Barcelona-based Adsmurai, a prominent marketing technology and analytics company, has announced a strategic transaction with Seaya, a leading pan-European venture capital and private equity firm. Through its Andromeda fund, Seaya has acquired a minority stake in Adsmurai, while the company’s founders and management will maintain their majority shareholder status and continue to lead strategic and operational roles. This partnership is poised to be a pivotal step in Adsmurai’s growth trajectory, with a strong focus on enhancing AI investment and facilitating global expansion.
Marc Elena, CEO and co-founder of Adsmurai, commented on the alliance, stating, ‘This alliance allows us to consolidate our growth trajectory and accelerate our international expansion, with Artificial Intelligence as the driving force behind our proposal.’ This highlights the central role AI will play in the company’s future endeavors.
Seaya’s investment serves as a significant validation of Adsmurai’s robust business model and underscores its substantial potential within the marketing technology and analytics sectors. Leveraging Seaya’s extensive global network and expertise, Adsmurai is well-positioned to accelerate its product development, expand its international footprint, and solidify its standing in the competitive digital advertising ecosystem.
Carlos Fisch, Partner at Seaya, expressed enthusiasm for the collaboration, adding, ‘We are very excited to join forces with Marc and Otto to accompany Adsmurai in this new stage of growth, a company with a unique vision and proprietary technology that is already redefining the future of digital marketing, led by an exceptional team.’
Adsmurai has demonstrated impressive momentum, reporting revenues exceeding €100 million in 2024 and projecting a further increase to €140 million by 2025. The company has set an ambitious target of reaching €400 million in revenue by 2029 through a combination of organic and inorganic growth strategies. With a workforce of over 450 employees dedicated to innovation, Adsmurai is now set to benefit from Seaya’s network to expedite its expansion and product innovation efforts. The company is a trusted partner for numerous prominent brands, including Wilson, Unilever, Henkel, Mango, and UNICEF.
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Central to this new phase of growth, Adsmurai is introducing ‘Zero Loop,’ a conversational AI assistant designed to be integrated with its offerings, further emphasizing its commitment to AI-driven solutions.
