TLDR: SAS, a global leader in data and AI, is showcasing its latest advancements in Generative AI, Agentic AI, and Digital Twins at GITEX 2025 in Dubai. These innovations aim to enhance decision-making, boost productivity, and simplify complex challenges across various industries through trusted, scalable, and responsible AI solutions. Key highlights include SAS Data Maker, Visual Text Analytics for bias detection, and the new Retrieval Agent Manager (RAM).
Dubai, United Arab Emirates – October 13, 2025 – SAS, the renowned global leader in data and artificial intelligence, is poised to revolutionize digital transformation and decision-making at GITEX 2025. The company is demonstrating its cutting-edge innovations in Generative AI, Agentic AI, and Digital Twins at Hall 6, Stand B10, emphasizing how responsible, scalable, and trusted AI can significantly enhance productivity, streamline complex processes, and empower organizations to achieve tangible business outcomes.
SAS’s Generative AI capabilities extend beyond conventional large language models by integrating transparency, robust governance, and precise decisioning throughout the entire AI lifecycle. This includes groundbreaking tools such as SAS Data Maker, designed for synthetic data generation, and Visual Text Analytics, which plays a crucial role in detecting and mitigating bias. These solutions are engineered to safeguard sensitive data while ensuring that AI outputs are consistently reliable, transparent, and actionable.
The showcase also features Agentic AI, enabling businesses to develop intelligent agents that strike a critical balance between AI autonomy and essential human oversight. These agents, powered by SAS Viya’s intelligent decisioning framework, are built to deliver outcomes that are not only transparent and interpretable but also highly trustworthy. Practical applications span multiple sectors, including advanced fraud detection in banking, the creation of personalized retail experiences, and proactive equipment maintenance in manufacturing, fostering confidence and efficiency in AI adoption.
Furthermore, SAS is expanding the utility of Digital Twins, particularly for manufacturers. This technology allows for the simulation and optimization of operations in a virtual environment before real-world implementation, leading to enhanced efficiency, improved safety protocols, and significant cost optimization. The potential of Digital Twins also extends to critical areas like healthcare, urban planning, and life sciences, where immersive simulations can drive better patient outcomes, refine smart city designs, and accelerate research initiatives.
A notable introduction at GITEX 2025 is the SAS Retrieval Agent Manager (RAM). Built on a retrieval augmented generation (RAG) framework, RAM is designed to transform unstructured data into rapid, accurate, and context-aware responses via a user-friendly, no-code interface. Its broad applicability includes detecting fraud and managing risk in the banking sector, enhancing citizen services in the public sector, expediting insurance claims, and supporting clinical decisions in healthcare.
Also Read:
- SAS Introduces Retrieval Agent Manager to Elevate Generative and Agentic AI Applications
- GITEX Global 2025: OpenAI, G42, and Microsoft Spearhead Discussions on AI-Native Societies
Michel Ghorayeb, Managing Director at SAS, UAE, underscored the company’s vision, stating, “With Generative AI, Agentic AI, and Digital Twins, we are showcasing how SAS innovation helps organizations in the Middle East lead with trust, efficiency, and resilience.” SAS is committed to fostering partnerships, nurturing talent, and promoting responsible AI practices to ensure that technological innovation translates into concrete results. This commitment is backed by a continuous $1 billion, three-year global investment in AI and analytics, reinforcing SAS’s dedication to developing solutions that drive progress across industries while upholding the highest standards of trust, transparency, and governance. SAS continues to empower organizations with ‘THE POWER TO KNOW®’ through its advanced software and industry-specific solutions.
