TLDR: SAP is hosting its NOW AI Tour UKI in London on October 22, 2025, at ExCeL London. The event targets business and technology leaders, focusing on how artificial intelligence, data, and applications can drive end-to-end business transformation. Attendees will experience keynotes, live AI product demonstrations, and networking, with a special appearance by magician Dynamo.
London is gearing up to host the SAP NOW AI Tour UKI on October 22, 2025, at the ExCeL London, an event poised to be a pivotal gathering for business and technology leaders eager to harness the power of artificial intelligence. This premier event is designed to showcase how AI, data, and intelligent applications can be seamlessly integrated to drive comprehensive business transformation across various sectors.
The tour aims to provide attendees with firsthand insights into how SAP’s AI-powered solutions can accelerate growth, enhance efficiency, and foster innovation. The agenda is packed with inspiring keynotes from industry thought leaders and SAP executives, alongside live product demonstrations that will highlight the latest AI innovations. Participants will also have ample opportunities for networking with peers, experts, and an ecosystem of innovative partners who are instrumental in helping organizations achieve new levels of operational excellence and resilience.
Targeting a broad spectrum of professionals, including those in IT, operations, supply chain, procurement, HR, finance, and strategy, the event will delve into practical solutions for connecting AI, data, and applications. Specific parallel sessions are planned to cover critical areas such as Cloud ERP, Finance and Spend Management (including agentic AI), Supply Chain Management, Human Capital Management, Customer Experience, and the Business Data Cloud. The focus is on delivering measurable results and providing the tools and connections necessary to accelerate digital transformation journeys.
One of the anticipated highlights of the event is the closing celebrity guest, globally renowned magician Steven Frayne, famously known as Dynamo. His presence is expected to add a unique dimension to an already insightful day.
Also Read:
- Microsoft Unveils Build 2025 Developer Conference: AI at the Forefront
- Oracle’s AI World 2025: A Deep Dive into the Company’s Strategic AI Transformation
The SAP NOW AI Tour UKI is more than just a conference; it’s an immersive experience where ideas meet implementation, offering a unique opportunity for leaders to explore the transformative potential of business AI and prepare their enterprises for the future.


