TLDR: Roh Tae-Moon, acting head of Samsung Electronics’ Device eXperience (DX) division, has announced an ambitious strategy to transform the company into an ‘AI Driven Company’ by 2030. This initiative, unveiled at the ‘2025 DX Connect’ town hall meeting, emphasizes integrating artificial intelligence across all products, services, and operational workflows to foster innovation, improve productivity, and secure future growth.
Samsung Electronics is embarking on a transformative journey to become an ‘AI Driven Company’ by the year 2030, a strategic vision articulated by Roh Tae-Moon, the acting head of the company’s Device eXperience (DX) division. This commitment was unveiled during the ‘2025 DX Connect’ town hall meeting, an event that marked Roh’s first attendance at an institutional sector town hall since assuming his acting role in April.
Addressing employees, Roh Tae-Moon emphasized the unprecedented speed of evolution within the electronics industry, driven by the rapid development and widespread adoption of artificial intelligence. He stated, ‘We will innovate the essence of our business centered around artificial intelligence (AI) and transform into an ‘AI Driven Company’ that works and grows with AI.’ This declaration signals a fundamental shift in Samsung’s operational and strategic focus.
The 2030 strategy for the institutional sector is built upon three core strategic directions: leading AI-driven innovation, transitioning to a sustainable business structure through the discovery of new growth engines, and securing robust business capabilities grounded in technology, manufacturing, and quality.
Also Read:
- South Korea Accelerates Physical AI Integration in Manufacturing and Robotics to Counter Industrial Crisis
- Apple Intensifies Generative AI Investments, R&D Spending Surges
To achieve these ambitious goals, Samsung has outlined six major company-wide tasks. These include: fostering AI innovation across all products and services, significantly improving work productivity through the application of AI, cultivating large-scale new business ventures, expanding new growth engines within each division, securing next-generation technological leadership, and enhancing core business competitiveness by leveraging AI and data in development, manufacturing, and quality processes. Roh pledged to foster an environment where employees can ‘boldly try new ideas and work passionately throughout the organization,’ drawing upon Samsung’s inherent ‘challenge and innovation mindset.’ He also highlighted the town hall meeting as a valuable opportunity for sharing insights on the institutional sector’s future direction and committed to ongoing communication.
