TLDR: Salesforce has acquired Convergence, a company specializing in task-automation tools, to significantly enhance the AI and automation capabilities of its Agentforce platform. This strategic move aims to accelerate the development of autonomous AI agents for various business functions, reinforcing Salesforce’s commitment to the ‘Third Wave of AI’.
Salesforce, a global leader in CRM, has announced the acquisition of Convergence, a startup renowned for its advanced task-automation tools. This strategic move is poised to substantially boost the automation and artificial intelligence functionalities within Salesforce’s Agentforce platform, which was launched last year.
Convergence’s technology is designed to perform complex tasks and adapt to dynamic conditions in real-time, capabilities that Salesforce intends to integrate deeply into Agentforce. Agentforce is envisioned as a groundbreaking suite of autonomous AI agents aimed at augmenting human employees and handling a wide array of tasks across service, sales, marketing, and commerce, thereby driving unprecedented efficiency and customer satisfaction.
Mila D’Antonio, principal analyst of customer engagement at Omdia, commented on the acquisition, stating, ‘This acquisition represents the direction Salesforce wants to take with AI.’ This sentiment is echoed by Salesforce’s leadership, with Marc Benioff, Chair, CEO & Co-Founder, proclaiming, ‘Agentforce represents the Third Wave of AI—advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that actively drive customer success.’ The company’s ambitious vision is to empower one billion agents with Agentforce by the end of 2025.
The acquisition is expected to finalize in the second quarter of Salesforce’s fiscal year 2026, which concludes on July 31. The financial terms of the deal have not been disclosed. Beyond the technological integration, the acquisition also brings valuable AI talent to Salesforce.
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In conjunction with this acquisition, Salesforce has also introduced a flexible pricing model for Agentforce. This new structure includes ‘flex credits’ – available in packs of 100,000 for $500 – designed to scale Agentforce across various workflows. Additionally, a ‘Flex Agreement’ allows companies to seamlessly transition between user licenses and flex credits as needed, alongside traditional per-user, per-month plans for unlimited access to customer-facing agents. This pricing strategy reflects Salesforce’s adaptation to a landscape where more user seats are transitioning to AI-driven work, aiming to protect and grow its revenue streams.
