TLDR: Safaricom’s Artificial Intelligence-powered Supply Market Analysis initiative has been recognized with the Best Use of Digital Technology award at the prestigious CIPS Africa Excellence in Procurement and Supply Awards 2025. This innovative solution has drastically cut market analysis time from nearly a month to just 10 minutes, significantly enhancing the company’s procurement operations and decision-making.
Nairobi, Kenya – Safaricom PLC has achieved a significant milestone, securing the Best Use of Digital Technology award at the esteemed Chartered Institute of Procurement & Supply (CIPS) Africa Excellence in Procurement and Supply Awards 2025. The accolade celebrates Safaricom’s pioneering Artificial Intelligence (AI)-powered Supply Market Analysis initiative, which has revolutionized its sourcing operations.
The award-winning solution provides Safaricom’s procurement teams with immediate, real-time access to critical data. This includes comprehensive insights into market definitions, detailed supplier landscapes, intricate cost structures, competitive environments, emerging trends, and potential commodity risks. The implementation of this AI-driven platform has yielded remarkable efficiencies, most notably reducing the time required for thorough market analysis from nearly a month to a mere 10 minutes. Furthermore, the technology has accelerated tender cycles and significantly improved cost transparency and overall sourcing decisions.
Dr. Peter Ndegwa, CEO of Safaricom PLC, emphasized the strategic importance of this recognition. “This award brings us closer to our vision of becoming Africa’s leading purpose-led technology company by 2030,” Dr. Ndegwa stated. “By using AI to improve how we work, we are making our operations faster, smarter, and more innovative.” This achievement underscores Safaricom’s commitment to leveraging advanced digital tools to drive operational excellence and maintain a competitive edge in a dynamic market.
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Safaricom was recognized alongside other notable finalists in the category, including Rohloff Group for its Energy Management initiative and World Vision East African Region for its Contract Life Cycle Management (CLM) project. The CIPS Africa Awards program is renowned for spotlighting organizations that are at the forefront of driving change and delivering substantial value within the procurement and supply profession across the continent. Safaricom’s success highlights the transformative potential of cutting-edge digital intelligence in shaping modern procurement strategies, particularly in a region facing complex supply chain challenges such as logistics bottlenecks and currency volatility.
