TLDR: SaaStr AI London, scheduled for December 1-2, 2025, will bring together over 2,500 B2B and AI leaders to focus on the tactical deployment of AI agents. The event emphasizes actionable playbooks and real-world case studies from companies like OpenAI, Wiz, and Intercom, aiming to equip attendees with the knowledge to integrate AI into their revenue engines and gain a competitive advantage in an AI-first business landscape.
London is set to host a pivotal event in the artificial intelligence landscape, SaaStr AI London, on December 1-2, 2025. This two-day conference is poised to be Europe’s largest AI + B2B gathering, focusing intensely on the practical and scalable deployment of AI agents within business-to-business operations. With over 2,500 attendees, 75+ sessions, and 300+ VCs, the event aims to move beyond theoretical discussions to provide tangible playbooks for AI integration.
The core message from SaaStr founder Jason Lemkin is clear: the time for experimentation is over; effective AI deployment is now a critical competitive advantage. Companies that master AI agent deployment in late 2024 and 2025 are expected to establish significant market dominance by 2026.
The agenda for SaaStr AI London is packed with sessions designed to offer deep, actionable insights. Key tactical sessions on December 2nd include:
‘Metrics and Milestones That Matter for AI-enhanced B2B Companies’: Featuring insights from Northzone and Personio, this session will address common missteps in measuring AI success, shifting focus from usage metrics to business outcomes.
‘Kick off to SaaStr AI School: How to Use AI to Hyper-Customize Go-To-Market at Scale’: SaaStr’s Chief AI Officer will explore strategies for hyper-personalizing market approaches without compromising quality.
‘Deploying AI SDRs The Right Way: Learnings from 2k Million+ Emails with Artisan’s CEO and Founder’: Jasper Carmichael-Jack of Artisan will share lessons from over 20 million emails, detailing how to make AI Sales Development Representatives (SDRs) effective at scale.
‘From $0 to $12B in 5 Years: Inside Wiz’s Hypergrowth Secrets to Scale with Wiz’s CMO’: Raaz Herzberg, CMO at Wiz, will discuss the unintuitive decisions that propelled Wiz’s rapid growth, highlighting AI’s deep integration into their product and go-to-market strategy.
‘AI For You: Turbo Charging Sales Team Without Breaking Everything with Momentum’s Co-Founder’: Ashley Wilson from Momentum will provide practical guidance on integrating AI tools into existing sales tech stacks.
‘The Critical Decision: What Worked and What Didn’t When Intercom Went All-In on AI with Intercom’s CPO’: Paul Adams, CPO of Intercom, will share the journey and lessons learned from deploying Fin, their AI customer service agent.
‘Using AI Signals in GTM: 3 Ways to Boost Go-To-Market Success with Clay’s Co-Founder’: Varun Anand of Clay will demonstrate how top-performing teams leverage AI-powered data enrichment for account prioritization and personalized outreach.
‘How to Build Top-Tier AI Apps and Agents with Databricks’ EMEA CTO’: Dael Williamson from Databricks will delve into designing scalable AI applications and agents.
‘AI is Rewiring B2B Sales: How Your Sales Team Should (Going to Hit) Quota with SaaStr, Mangomint, Momentum’: A panel featuring operators from SaaStr, Mangomint, and Momentum will discuss how AI is transforming the role of sellers.
‘Why AI Won’t Save a Broken Sales Process with Clari/Groove’s VP of CS’: Megan Huot will emphasize the importance of fixing underlying processes before implementing AI, as AI amplifies existing systems.
‘Up to 2x in Agents in 18 Months: The CEO’s Playbook for Deploying AI That Works with SaaStr’s CEO’: Jason Lemkin will share SaaStr’s own journey of deploying over 20 AI agents in 18 months, generating $1.5 million in revenue with an investment of $500,000+.
‘From Startup Bootstrappers to Enterprise Growth, and Building Companies in the AI Era with OpenAI’s Head of GTM, Maggie Hott’: Maggie Hott from OpenAI will share insights into their hypergrowth journey and how AI fundamentally alters each stage of company building.
The event distinguishes itself through its six core workshop tracks, which are designed for immediate implementation. These hands-on sessions cover the entire AI deployment lifecycle, including deploying AI SDRs, hyper-customizing marketing, orchestrating sales motions, automating customer success, and transforming support into a sales weapon. Attendees will learn exact systems, prompts, and workflows currently generating millions in revenue.
Notable speakers also include Amelia Lerutte (Chief AI Officer at SaaStr AI), Harry Stebbings (Founder at 20VC), and Philip Lacor (Chief Revenue Officer at Personio).
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SaaStr AI London is positioned as a crucial event for B2B companies looking to actively deploy AI and secure a leading position in their respective markets for 2026 and beyond.
