TLDR: Bangalore-based startup RevRag.AI has unveiled an Embedded In-App AI Agent designed to streamline digital onboarding processes across the fintech, banking, lending, and insurance sectors. This AI-powered solution aims to combat high customer drop-off rates by providing real-time, context-aware guidance directly within mobile and web applications, leading to improved conversion rates and reduced operational costs.
Bangalore, India – August 23, 2025 – RevRag.AI, an innovative Bangalore-based startup, today announced the official launch of its Embedded In-App AI Agent, a groundbreaking technology poised to transform digital onboarding experiences across the financial services industry. The AI agent, available on Android, iOS, and web platforms, is engineered to guide customers seamlessly through their entire digital journey, from initial application to final verification, all within the native application environment.
Digital onboarding has long been a significant pain point for both consumers and financial institutions. Traditional processes often involve lengthy forms, complex jargon, and multiple verification steps, leading to high abandonment rates. RevRag.AI’s solution directly addresses these challenges by acting as an intelligent, context-aware guide. It assists users in real-time with document verification, clarifies confusing terms, helps correct errors, and ensures a smooth progression through each screen.
Ashutosh Singh, Co-founder and CEO of RevRag.AI, encapsulates the vision, stating, “In-app, in-flow, and invisible are how we describe the future of onboarding.” This approach eliminates the need for extra downloads or redirects, providing instant, on-page assistance precisely when customers need it most.
Neeraj Gupta, Co-founder and CPO, emphasized the user-centric design: “Our goal is to make onboarding so intuitive that customers do not even think about the technology and simply complete their journey without friction.” He also highlighted the dual benefit of combining in-app and calling agents, enabling businesses to “recover abandoned leads in minutes instead of weeks, saving time and improving conversions.”
Pankaj Gupta, Co-founder and CTO, elaborated on the technical prowess of the agent. He explained that the technology “hooks directly into the host app, reading user actions and inputs on the screen to provide precise and relevant guidance.” The AI agent is capable of instant responses to on-screen events, such as a confusing form field or a failed document upload, and can even resolve complex queries using a generative UI, offering intelligent, context-aware solutions in real time.
The impact on businesses is substantial. RevRag.AI targets mid-to-large banks, insurers, and fintech companies that grapple with high volumes of digital applications, user drop-offs, and significant manual overheads. The company claims its AI agents can boost conversion rates by up to 25% while simultaneously reducing operational costs by approximately 30%. A case study with Open Capital, a division of Open Financial specializing in business loans for women-led enterprises in India, demonstrated a 60% reduction in average time to convert/activate a user (from 10 minutes to 4 minutes) and a 300% increase in conversion rates.
The broader financial services landscape is increasingly embracing AI. Gartner predicts that AI chatbots will handle 85% of customer interactions by 2025. A recent survey in financial services revealed that 36% of firms experienced annual cost reductions exceeding 10% due to AI implementation. The rise of AI voice agents is particularly noteworthy, especially in diverse markets like India, where millions of new banking customers may prefer speaking over typing and may not be fluent in English. Voice AI offers conversational ease, a human touch, and improved accessibility, converting complex processes into natural dialogues.
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RevRag.AI’s journey includes a strategic pivot in February 2025, after which they quickly achieved $50K in Annual Recurring Revenue (ARR) within two months, validating their product shift and user-first strategy. The company differentiates itself by delivering “deeply personalised, action-driven AI, rather than generic chatbot experiences.” With AI at its core and a strong focus on compliance, RevRag.AI is well-positioned to become a key player in the next-generation fintech stack, optimizing onboarding, upselling, and claims for a frictionless digital future.
