TLDR: Veteran communications strategists Michael Rinaldo and Christopher Tennyson, both former senior partners at FleishmanHillard, have launched ReputAItion Rx. This new specialized consultancy aims to assist healthcare organizations in navigating the complex reputational challenges arising from AI implementation and stakeholder communication. The firm offers services such as AI reputational risk audits and crisis scenario planning.
Veteran communications strategists Michael Rinaldo and Christopher Tennyson, both previously senior partners at FleishmanHillard, have announced the launch of their new specialized consultancy, ReputAItion Rx. The firm, established on July 25, 2025, is specifically designed to support healthcare organizations in managing the intricate intersection of AI implementation, stakeholder communication, and trust management.
ReputAItion Rx will serve a wide array of healthcare sectors, including pharmaceuticals, biotechnology, diagnostics, medical devices, payers, and providers. The consultancy’s core services are comprehensive, encompassing AI reputational risk audits, strategic messaging and narrative development, governance policy review and communications alignment, cross-functional coordination for AI engagement, crisis scenario planning and training, and internal communications strategy focused on workforce confidence.
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Michael Rinaldo emphasized the urgency of their new venture, stating, “AI is moving faster than many healthcare organizations are prepared to manage reputationally.” He further elaborated on the firm’s mission, adding, “We created ReputAItion Rx to help companies build ethical and reputational resilience as AI innovation and use advances cross-enterprise.” This initiative underscores the growing need for specialized expertise in managing the public perception and ethical implications of artificial intelligence within the healthcare industry.
