TLDR: RE/MAX has launched ‘Marketing as a Service’ (MaaS), an AI-powered platform developed with Realforce, designed to streamline marketing efforts for its over 145,000 agents in the U.S. and Canada. The platform offers automated campaigns, real-time analytics, and a no-cost base package, aiming to enhance agent productivity, client engagement, and market leadership.
DENVER, CO – August 26, 2025 – RE/MAX, a global leader in real estate, today announced the launch of its innovative ‘Marketing as a Service’ (MaaS) platform, an AI-powered system aimed at significantly enhancing the marketing capabilities of its extensive network of over 145,000 agents across the United States and Canada. Developed in collaboration with Realforce, MaaS is designed to automate and streamline marketing efforts, allowing agents to focus more on client relationships and strategic business growth.
The MaaS platform consolidates a suite of top-tier marketing tools into a single, intuitive dashboard. Key features include automated listing packages, customizable advertising programs, and real-time analytics, providing affiliates with a seamless experience to launch strategic marketing campaigns with minimal effort. The no-cost base package offers essential functionalities such as digital and social media content creation, along with performance tracking. RE/MAX plans to introduce advanced capabilities, including lead generation and video features, in the coming months, which will be available as premium upgrades.
Abby Lee, Executive Vice President of Marketing, Communications, and Events for RE/MAX Holdings, Inc., emphasized the strategic importance of this launch. “This is about giving RE/MAX affiliates every advantage in this highly competitive industry,” Lee stated. “Marketing as a Service is designed to run in the background while RE/MAX agents stay front and center with their clients. It’s another great example – one of many this year – of RE/MAX leaning into AI and tech innovations to help agents win listings, save time and build their businesses.”
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This initiative is part of RE/MAX’s broader strategy to leverage artificial intelligence and technological advancements to solidify its competitive position. Earlier this year, the company introduced MAXRefer, an AI-powered global referral platform; MAXEngage, a rewards-based app for social media engagement; and Aspire, an innovative onboarding program for new agents. The integration of MaaS with these existing tools creates a comprehensive ecosystem that supports agent productivity, enhances client value, and strengthens brand loyalty. The platform’s ability to combine automation, AI, and a scalable tiered model is expected to redefine RE/MAX’s role as a franchise leader and provide a buffer against market volatility.
