TLDR: Rally House has been awarded the Brandon Hall Group Gold Award for ‘Best Use of AI for Talent Acquisition.’ The company utilized Phenom’s applied AI platform to revolutionize its hiring processes, successfully managing rapid expansion by automating recruitment, significantly reducing costs, and enhancing the candidate experience.
PHILADELPHIA – Rally House, a leading sports and merchandise retailer, has been recognized with the prestigious Brandon Hall Group Gold Award for Excellence in the ‘Best Use of AI for Talent Acquisition’ category. The award celebrates Rally House’s groundbreaking transformation in its hiring strategies, powered by Phenom, an applied AI company specializing in accelerating hiring, improving development, and enhancing retention.
The recognition comes as Rally House navigated a period of aggressive growth, expanding its footprint from 140 to nearly 300 stores. This rapid expansion presented a significant challenge: scaling recruitment efforts effectively without a proportional increase in staffing. To address this, Rally House partnered with Phenom to deploy a suite of AI-driven solutions tailored to the retail industry’s unique demands.
The implemented solutions included mobile-first QR code applications for in-store applications, AI-powered chatbot screening to pre-qualify candidates, sophisticated predictive hiring campaigns, and automated interview scheduling. These innovations were designed to eliminate friction in the hiring process while maintaining transparency and fairness for all applicants. Rally House further leveraged real-time data and predictive insights, even incorporating sports betting odds during playoff seasons, to launch geo-targeted hiring campaigns proactively. This strategic approach allowed the company to staff new locations efficiently, often before construction was even completed.
Bryan Brazil, Talent Acquisition Manager at Rally House, highlighted the tangible benefits of the new system, stating, “The time saved, the candidate quality that we’re surfacing to the top and our ability to differentiate from our competitors — that’s something Phenom’s applied AI has helped us do.” The company emphasized a ‘human-in-the-loop’ philosophy, ensuring that AI tools augmented rather than replaced the personal touch integral to Rally House’s culture, empowering store managers and scaling recruiting operations efficiently.
Key results that contributed to Rally House earning this esteemed Brandon Hall Group recognition include:
Over 5,800 interviews automatically scheduled in just three months, drastically cutting the time-to-interview from days to mere hours.
An estimated 10,000 hours saved through automation, equivalent to the workload of five full-time recruiters, thereby freeing store managers to concentrate on core operations and customer service.
The successful hiring of 7,992 employees in 2024 through these automated workflows, demonstrating the effectiveness of AI-driven processes at scale.
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A remarkable 122% cost savings achieved by reducing dependence on expensive paid job advertisements and implementing more efficient sourcing strategies.
