TLDR: PwC has announced an expanded global partnership with Workday to develop and deliver new custom industry-specific digital applications built on the Workday platform. These applications, which will be available on the Workday Marketplace, aim to enhance efficiency and innovation across various sectors, including healthcare and financial services. A key aspect of this collaboration involves integrating AI agents with Workday’s Agent System of Record (ASOR) and incorporating AI capabilities into new solutions, such as security design recommendations and AI chatbots.
PwC, a leading global network of professional services firms, has significantly expanded its partnership with Workday, Inc., a prominent provider of enterprise cloud applications for finance and human resources. The collaboration focuses on developing and delivering a suite of new custom industry-specific digital applications, leveraging Workday’s ‘Built on Workday’ platform. These innovative applications are designed to address unique challenges and drive efficiency across diverse sectors, with initial focus areas including healthcare, financial services, and professional business services.
The new applications will be listed on the Workday Marketplace, providing customers with readily available solutions tailored to their specific operational needs. For instance, PwC is developing an Incentive Compensation Management app to streamline complex bonus plans and a Physicians Compensation app to assist healthcare organizations in attracting and retaining talent.
A pivotal element of this expanded partnership is the integration of artificial intelligence. PwC firms worldwide will connect their AI agents directly with Workday’s Agent System of Record (ASOR). This integration is expected to facilitate smoother workflows and significantly boost productivity by enabling PwC’s AI agents to work alongside Workday Illuminate agents.
Patrick Pugh, Global & US Alliances Leader at PwC U.S., emphasized the transformative nature of this partnership, stating, ‘Our expanded partnership with Workday is a game-changer for our firms across the globe to maximize efficiency and innovation. By enabling all of our firms to build apps on the Workday platform and connect AI agents directly with Workday’s ASOR, we will deliver tailored solutions that help organizations unlock new levels of productivity and achieve their strategic goals, showcasing our ability to connect technology and people and turn potential into performance.’
Matthew Brandt, Senior Vice President of Global Partners at Workday, echoed this sentiment, highlighting that the collaboration will ‘make it easier for customers to find and use new solutions tailored to their specific needs. Combining the Workday platform with PwC’s industry expertise will empower organizations to make smarter decisions, work more efficiently, and deliver more value.’
Further demonstrating the commitment to AI, PwC’s initiatives include the ‘Workday Digital Twin Engine’ (WDTE), a process intelligence platform built on Workday. This platform aims to reduce testing effort by 50%, accelerate implementation, and improve process optimization by up to 40%. The WDTE also offers AI capabilities for security design recommendations and interactive security simulations. Another example is ‘Workday Protect,’ an app designed to continuously monitor regulatory adherence and reduce audit findings by up to 60%, featuring an AI chatbot for natural user interaction regarding security setup.
The partnership underscores a broader trend of leveraging advanced technology to enhance enterprise solutions, with PwC actively participating in Workday’s Industry Accelerator program alongside other major consulting firms.
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This strategic alliance, announced on August 22, 2025, positions PwC and Workday at the forefront of delivering next-generation digital solutions that are not only industry-specific but also intelligently augmented with AI capabilities to drive substantial business outcomes.
