TLDR: Profitroom has launched a new AI-powered virtual assistant, named ‘AI Agent,’ designed to help hotels significantly increase direct bookings, streamline operations, and enhance customer satisfaction by providing 24/7 multilingual support and personalized offers.
Profitroom, a leading booking platform for the hospitality sector, has officially rolled out its innovative ‘AI Agent,’ a cutting-edge virtual assistant poised to transform how hotels manage guest interactions and drive revenue. The AI Agent is designed to empower over 3,500 hotel and pub operators globally who utilize Profitroom’s platform, enabling them to boost direct bookings and elevate customer service standards without increasing staff workload.
The AI Agent offers real-time, multilingual guest support across various channels, including hotel websites, Messenger, and WhatsApp. Powered by advanced large language models and natural language processing, the tool automatically responds to guest queries, suggests tailored packages, and guides users through the booking journey with personalized prompts and direct ‘Book Now’ buttons. A key differentiator is its native integration with Profitroom’s booking engine, ensuring it always has access to the latest offers, pricing, and availability, providing accurate, ‘no hallucination’ answers. It can also pull information from the hotel’s website, copy-pasted documents, and FAQs, offering a comprehensive knowledge base for guests.
Patryk Luszcz, UK regional director at Profitroom, emphasized the timely need for such a solution, stating, “Hoteliers are under real pressure right now, teams are stretched, costs are rising and guest expectations have never been higher. AI Agent has been built to take some of that pressure off.” He further added, “Guests and operators alike have had enough of frustrating chatbots that don’t deliver. This tool replaces them with a smart assistant that’s available 24/7 to answer questions, guide bookings and drive personalised offers. It gives operators a way to deliver consistently high standards, even when they’re short-staffed.” Luszcz highlighted the practical design of the tool, noting, “What makes this tool different is that it’s been built by people who’ve worked in hotels. It understands how operators actually work day-to-day and it keeps learning. It’s designed to slot straight into your setup and make a difference from day one, not create more work.”
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The introduction of the AI Agent aligns with Profitroom’s broader mission to help operators unlock more revenue with less effort through smart, integrated technology. The company views AI as a pivotal element in charting the future course of the hospitality industry, leveraging it to automate daily tasks, save time, and reduce costs across its entire platform, including its Booking Engine 360 and Marketing Automation solutions.
