TLDR: Prashant Kumar, former Accenture Song Data & AI leader and founder of Entropia, has launched Entermind, a new AI consulting firm headquartered in Singapore. Entermind aims to be the world’s first ‘whole-brain’ AI consultancy, integrating data engineering with human experience design to drive AI-led business transformation. The firm has established offices in Silicon Valley, Singapore, Kuala Lumpur, and Bangalore, with a core solution hub in Kuala Lumpur.
Singapore, September 2, 2025 – Prashant Kumar, a prominent figure in the digital and AI landscape, has officially launched Entermind, an ambitious new artificial intelligence consulting firm. Headquartered in Singapore, Entermind is set to redefine AI-led business transformation with its unique ‘whole-brain’ approach, aiming to become the first of its kind globally.
Entermind’s innovative methodology combines the analytical rigor of ‘left-brain’ capabilities in data engineering, AI/ML architecture, and research with the creative and strategic insights of ‘right-brain’ expertise in defining and designing human experiences. This integrated approach is designed to help businesses not only adopt AI technologies but also fundamentally rethink their business models and enhance competitiveness.
Prashant Kumar, the visionary behind Entermind, brings a wealth of experience to this new venture. He previously served as the Data & AI leader for global growth markets across Asia-Pacific, Latin America, the Middle East, and Africa at Accenture Song, where he gained firsthand experience with some of the world’s most ambitious AI projects. Kumar is also the founder of Entropia, a data-driven marketing firm that was acquired by Accenture in its largest Southeast Asian deal. Entropia was a pioneer in AI, launching an AI app using Azure computer vision as early as 2017, and its XR studio later became a global hub for Accenture. Prior to Entropia, Kumar was CEO of Asia World Markets at IPG Mediabrands. He is also the bestselling author of ‘Made in Future’ (Penguin, 2022), a book that presciently explored the transformative impact of AI.
The Entermind team is a diverse group of experts drawn from leading consultancies, client organizations, and AI-native startups. Key team members include James Yeang (ex-McKinsey & Google), Shee T. Jin (ex-Apple), Aaron Cheng (ex-Accenture, IBM), Evan Beh (ex-Air Asia, Razer & Hitatchi), Sourabh Agrawal (ex-Accenture, Entropia & IPG), Manohar V (ex-Luxoft consulting), and Geoffrey Tang (ex-Accenture).
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With a global footprint from its inception, Entermind has established offices in Silicon Valley, Singapore, Kuala Lumpur, and Bangalore. The firm’s operations are anchored by a 24-person core solution hub located in Kuala Lumpur, poised to drive its mission of delivering comprehensive AI solutions worldwide. As the consulting industry faces significant disruption from AI, Entermind aims to adopt a ‘native’ approach to leverage these changes effectively.
