TLDR: Peter Piper Pizza has launched an advanced voice AI phone ordering system, developed in partnership with SoundHound AI, across all its locations in Arizona and Albuquerque, New Mexico. This new system allows customers to place pick-up orders using natural speech, significantly improving efficiency and customer service by handling multiple calls simultaneously and freeing up in-store staff.
Peter Piper Pizza, the renowned pizza and family entertainment destination, has officially rolled out a new voice artificial intelligence (AI) phone ordering system, a collaborative effort with SoundHound AI, Inc., a global leader in voice AI technology. This innovative platform is now operational across all Peter Piper Pizza establishments in Arizona and Albuquerque, New Mexico, marking a significant step in enhancing customer convenience and operational efficiency.
The newly implemented system leverages a conversational voice AI agent that has been meticulously trained on Peter Piper Pizza’s comprehensive menu, encompassing handcrafted pizzas, wings, desserts, and various family meal deals. Designed to understand natural speech, the AI agent streamlines the ordering process, making it faster and more intuitive for guests. A key benefit of this technology is its ability to manage multiple phone calls concurrently, ensuring that every customer call is answered regardless of how busy the restaurant may be. This capability liberates in-store teams, allowing them to concentrate more on food preparation and delivering exceptional hospitality.
Beyond just taking orders, SoundHound’s advanced voice AI is equipped to answer a range of customer inquiries, including store hours, details on birthday party packages, and allergen information, providing a seamless and helpful experience. Genaro Perez, Chief Marketing Officer at Peter Piper Pizza, emphasized the importance of this innovation, stating, “With families juggling busy schedules, convenience is key — but so is great food. This new AI-powered voice ordering experience gives our guests a fast, reliable way to place orders over the phone just by speaking naturally.” He added that the system makes it ‘easier than ever to get the food they love – without the wait.’
James Hom, Chief Product Officer at SoundHound AI, also commented on the partnership, highlighting Peter Piper Pizza’s forward-thinking approach: “Peter Piper Pizza has implemented innovative AI agent technology that puts convenience and speed at the center of every guest interaction. We’re proud to partner with them to bring a smarter, faster ordering experience to their customers.”
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The launch is strategically timed for the summer season, coinciding with the introduction of new menu items such as Cheddar Dippers and the Family Mix Deal, providing even more reasons for families to utilize the convenient call-in and carry-out options. SoundHound AI continues to expand its reach, powering thousands of locations with its industry-leading voice and conversational AI technology, transforming customer experiences across various sectors.
