TLDR: Persistent Systems, a leader in Digital Engineering and Enterprise Modernization, has appointed Shimona Chadha as its new Chief Marketing Officer. Chadha will be responsible for driving the company’s global marketing strategy, strengthening brand positioning, and enabling business growth. She brings over two decades of experience, including building a Generative AI-powered marketing engine at HCLTech.
Persistent Systems, a prominent global player in Digital Engineering and Enterprise Modernization, has officially announced the appointment of Shimona Chadha as its new Chief Marketing Officer (CMO). This strategic move, effective July 3, 2025, aims to bolster the company’s global marketing strategy, enhance brand positioning, and accelerate business growth through integrated marketing initiatives.
Chadha brings a wealth of experience, spanning over two decades across B2B, B2C, and B2B2C segments. Her career is marked by successful marketing transformations that have consistently unlocked business value and driven accelerated growth. Prior to joining Persistent, Chadha served as Vice President and Head of North America Vertical Marketing at HCLTech. During her tenure at HCLTech, she was a key member of the senior marketing leadership team, instrumental in driving revenue growth and notably building a Generative AI-powered marketing engine. This innovative engine significantly improved brand visibility, enhanced go-to-market effectiveness, and boosted pipeline conversion in high-value markets.
Her extensive background also includes senior leadership roles at Vodafone Idea and Abbott, where she led customer-focused growth strategies. Chadha’s contributions to the industry have been widely recognized, earning her prestigious honors such as Forrester’s Program of the Year 2025 and the Stevie Award for Women in Business and Inspiring Women in Business. She is also a strong advocate for inclusive leadership and talent development, having co-chaired initiatives for IAOP and mentored rising professionals across the global tech ecosystem. Based out of New Jersey, USA, Chadha will be a member of Persistent’s executive leadership team.
Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent, expressed his enthusiasm for the appointment, stating, “We are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy. With our global client relationships continuing to grow in scale and depth, the need for a brand that reflects both our innovation edge and execution excellence has never been greater. Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes. Her leadership will be critical in strengthening market engagement, enabling go-to-market impact, and amplifying Persistent’s differentiation in the industry.”
Commenting on her new role, Shimona Chadha, Chief Marketing Officer, Persistent, remarked, “Persistent’s strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the Company and contribute to its inspiring journey. Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I’m excited to help expand that impact with purpose and precision.”
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Persistent Systems, a global services and solutions company, specializes in Digital Engineering and Enterprise Modernization. With over 24,500 employees across 19 countries, the company is committed to innovation and client success, offering services including AI-enabled software engineering, product development, data and analytics, CX transformation, cloud computing, and intelligent automation. The company is part of the MSCI India Index and is included in key indices of the National Stock Exchange of India and BSE, and is also a constituent of the Dow Jones Sustainability World Index. Persistent has also achieved carbon neutrality, underscoring its commitment to sustainability.
