TLDR: Orchestra AI has launched ‘Spyglasses,’ an innovative analytics platform designed for mid-market businesses to monitor and enhance their presence on AI search platforms. This new tool aims to address the growing challenge businesses face in understanding AI-driven consumer discovery, especially as 58% of consumers now utilize AI for product recommendations.
PITTSBURGH, PA – July 21, 2025 – Orchestra AI, Inc. today announced the official launch of ‘Spyglasses,’ a groundbreaking analytics platform specifically tailored for mid-market businesses. This new offering marks a significant step in addressing a critical blind spot for companies navigating the evolving digital landscape, where consumer behavior is increasingly shifting towards AI-first discovery.
The ‘Spyglasses’ platform is positioned as the first of its kind, providing businesses with the capability to track and optimize their visibility across various AI search platforms. This innovation comes at a crucial time, as data indicates a substantial shift in how consumers find products and services; a staggering 58% of consumers are now reportedly using AI tools for product recommendations. Despite this growing trend, many businesses remain largely unaware of, or ‘blind to,’ the traffic and engagement generated through AI-driven channels.
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Orchestra AI’s ‘Spyglasses’ aims to bridge this gap by offering comprehensive insights into AI search performance, allowing mid-market companies to understand where their products and services stand in AI-powered recommendations and search results. This visibility is crucial for businesses looking to adapt their strategies and allocate resources effectively in an increasingly AI-centric marketplace. The platform is expected to empower businesses to make data-driven decisions, optimize their digital presence for AI algorithms, and ultimately capture a larger share of the AI-driven consumer market.
