TLDR: NEWEN AI has launched ‘Quetta K-Market Lens,’ an AI-powered strategic intelligence tool designed to help businesses in the rapidly expanding K-Food market. The platform leverages real-time Korean market data and advanced AI analytics to identify trends, promising products, and consumer sentiment, enabling data-driven decisions for product development, sourcing, and marketing strategies globally.
SEOUL, South Korea – NEWEN AI (KOSDAQ: 463020), a prominent leader in AI-driven big data analytics, has officially introduced its ‘Quetta K-Market Lens’ platform. This innovative strategic intelligence tool is specifically designed to empower businesses operating within the burgeoning K-Food market by providing comprehensive, real-time insights into Korean market dynamics.
The ‘Quetta K-Market Lens’ platform is engineered to capture emerging K-Food trends, pinpoint promising products, and facilitate the establishment of data-driven brand strategies. It achieves this by analyzing multi-layered data, including category-specific responses, brand mentions, and shifts in consumer perception. This granular analysis allows for early trend detection and delivers actionable insights crucial for product development, sourcing, and marketing strategies on a global scale.
The global proliferation of K-POP and Korean entertainment, collectively known as Hallyu, has significantly fueled the rapid emergence of K-Food as a new growth engine. From popular cultural references like gimbap and tteokbokki in ‘KPop Demon Hunters’ to the widespread ‘Korean Fire Noodles Challenge’ and ‘chimaek’ (fried chicken and beer) culture, Korean cuisine has firmly established itself as an international cultural phenomenon. Against this vibrant backdrop, the ‘Quetta K-Market Lens’ has quickly gained traction as an essential AI-driven analytics platform for monitoring food market trends and real-time consumer sentiment.
NEWEN AI highlights a successful case study where a global food brand effectively utilized Korean consumer insights derived from the platform. This led to the successful localization of its products and the introduction of new offerings that demonstrated strong market potential, underscoring the platform’s practical value in guiding international business decisions.
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The foundation of the ‘Quetta K-Market Lens’ lies in NEWEN AI’s proprietary ‘Quetta LLMs’ foundation model, which specializes in the analysis of colloquial and unstructured big data. For over two decades, NEWEN AI has been delivering high-quality data analytics services, integrating deep learning and generative AI technologies. The company’s commitment to technological expertise and sustained innovation was recognized with its listing on the KOSDAQ market in July. Furthermore, in March 2025, NEWEN AI received the Minister’s Award from Korea’s Ministry of Culture, Sports and Tourism for its outstanding execution of the national ‘Overseas Big Data Analytics Project’.
