TLDR: New Relic, a leader in intelligent observability, has announced the appointment of Ashok Khurana as Senior Director of Enterprise Sales and Country Manager for India. Khurana, with three decades of experience from companies like Google Cloud and Microsoft, will spearhead New Relic’s growth and market penetration in India, a rapidly expanding digital economy embracing AI and modern application architectures.
New Relic, the intelligent observability company, has officially announced the strategic appointment of Ashok Khurana as its Senior Director of Enterprise Sales and Country Manager for India. This move is set to significantly bolster New Relic’s presence and market share in one of the world’s fastest-growing digital economies.
Ashok Khurana brings an impressive 30-year track record in software sales and leadership to his new role. His extensive experience spans across prominent global technology companies, including senior positions at Google Cloud, Microsoft, Persistent Systems, and most recently, HashiCorp.
Based in Gurugram, Khurana will be responsible for leading New Relic India’s high-performing sales teams. His mandate includes expanding the company’s footprint across key industry verticals, deepening engagements with both new and existing customers, and actively promoting the engineering and business advantages of intelligent observability solutions.
Rob Newell, Senior Vice President and General Manager for Asia Pacific and Japan at New Relic, expressed his confidence in the appointment, stating, “With his proven track record of leading highly successful sales teams for some of the world’s leading software brands, Ashok is the perfect fit to take our Indian go-to-market team to new heights.” Newell further emphasized Khurana’s deep understanding of the unique engineering and business challenges faced by Indian organizations in the “age of AI,” and how intelligent observability can be instrumental in achieving their critical objectives.
Commenting on his new role, Ashok Khurana highlighted India’s dynamic technological landscape: “India is one of the fastest-growing digital economies in the world, with enterprises and startups rapidly adopting cloud, AI, and modern application architectures.” He added that this presents a significant opportunity for New Relic to empower organizations with real-time visibility, optimize performance, and directly link technology investments to tangible business outcomes. Khurana expressed his enthusiasm to join the New Relic team and looks forward to strengthening the company’s presence in India’s high-growth sectors, solidifying observability as a strategic enabler for superior customer experience.
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New Relic has demonstrated substantial growth in India since establishing its first office in Bengaluru in March 2022. The company has rapidly expanded its operations, with its team growing by approximately 400% in 2024. Further solidifying its commitment to the region, New Relic opened the Hyderabad Innovation Center in October 2022, subsequently relocating to a larger 500+ seat facility in December 2024. Notably, New Relic has also become the first global observability vendor to forge a corporate partnership with T-Hub, India’s leading startup incubator.
