TLDR: Netcore Cloud has announced the strategic appointments of Vassil Mladjov as Senior Vice President – AI & Strategy and Erin Ritz as Director – ISV Alliances (North America). These hires are aimed at accelerating the company’s vision of developing autonomous, AI-powered marketing capabilities and expanding its footprint in the North American market.
NEW YORK – Netcore Cloud, a prominent global entity in AI-powered marketing and customer experience, has made two significant leadership appointments to propel its ‘Agentic Marketing Platform’ vision forward. Vassil Mladjov joins as the Senior Vice President – AI & Strategy, while Erin Ritz takes on the role of Director – ISV Alliances (North America). These strategic hires, announced on August 27, 2025, underscore Netcore Cloud’s commitment to empowering modern brands with autonomous, AI-driven marketing solutions.
The company’s core focus is to enable marketers to autonomously plan, execute, and optimize cross-channel engagement with minimal manual intervention. This is achieved through intelligent AI agents embedded across its platform. Pratik Bhadra, CEO – North America, Netcore Cloud, emphasized this vision, stating, “Netcore Cloud is innovating and building an Agentic Marketing Platform with a vision to empower marketers to plan, execute, and optimize campaigns and customer engagement autonomously. Autonomous AI agents act on real-time contextual data, making decisions to promote better product discovery and conversions in-channel, all while also helping marketers and merchandisers get strategic program insights, derive campaign strategy and launch campaigns in minutes. This would have previously taken days or weeks.”
Vassil Mladjov, with decades of experience in SaaS and Go-to-Market strategies, will be instrumental in leading Netcore’s global AI roadmap. His primary objective will be to facilitate 1:1 personalization at scale through Agentic AI. Bhadra highlighted Mladjov’s expertise, noting, “Vassil’s background in AI strategy and research… help[s] us drive this ambition forward to build a connected ecosystem of best-of-breed AI agents, ushering in this new era of marketing and customer experiences.”
Erin Ritz, a veteran in building partner-led ecosystems, will focus on cultivating a robust partner ecosystem in North America. Her role is crucial for seamlessly integrating Netcore’s solutions into marketers’ workflows, thereby accelerating adoption and fostering outcome-driven growth. Ritz commented on the market opportunity, stating, “North America is ripe for API-first, plug-and-play MarTech solutions and Netcore is uniquely positioned to deliver. My focus will be on building a partner ecosystem that allows Netcore to embed seamlessly into the marketer’s workflow—accelerating adoption and enabling more agile, outcome-driven growth.”
These appointments are a clear indication of Netcore Cloud’s dedication to its agentic marketing promise, positioning AI not merely as an add-on but as the foundational engine for real-time, autonomous brand experiences across various channels, including email, mobile, and web.
Also Read:
- Next-Gen AI Transforms European Retail: Boosting Marketing and Customer Service
- Kore.ai Achieves Leader Status in Gartner’s 2025 Magic Quadrant for Conversational AI Platforms
Netcore Cloud is recognized as a global leader in marketing technology, offering a comprehensive Customer Engagement and Experience Suite. The company leverages AI to integrate customer data, enabling targeted segments and personalized omnichannel interactions. It serves over 6,500 brands across diverse sectors such as E-commerce, Retail, Banking and Financial Services, Media and Entertainment, and Travel. Its impressive client roster includes major global brands like Walmart, Unilever, Tommy Hilfiger, Domino’s, McDonald’s, Pizza Hut, and Crocs.
