TLDR: At the ET Startup Awards 2025, Myntra CEO Nandita Sinha highlighted the critical need for the fashion e-commerce giant to adopt an ‘AI-first’ approach. This strategy aims to effectively engage India’s vast 400 million GenZ consumer base by focusing on AI-driven trend ecosystems and immersive, content-led shopping experiences.
Bengaluru, November 2, 2025 – Myntra, a leading fashion e-commerce platform, is poised to revolutionize its approach to consumer engagement by embracing an ‘AI-first’ strategy, as articulated by CEO Nandita Sinha at the prestigious ET Startup Awards 2025. Sinha emphasized that this strategic pivot is essential to capture and retain the attention of India’s burgeoning GenZ demographic, estimated at 400 million consumers aged between 13 and 28.
Speaking during a panel discussion at the event, Sinha underscored the transformative power of GenZ, stating, “The 400 million GenZ consumers are disrupting the fashion segment for the company.” She elaborated on their unique characteristics: they are ‘content first, trend first, digital natives, technology-immersive consumers.’ To cater to this dynamic group, Myntra is actively preparing for an artificial intelligence (AI)-led shopping experience.
AI is identified as the pivotal enabler for this shift. According to Sinha, “AI is making all of the disruption that we thought we had to do possible.” The company’s initiatives include building sophisticated personalization models tailored for ‘micro consumer groups’ within Gen Z. Furthermore, Myntra is developing an AI-led trend ecosystem and is in the process of redesigning the entire shopping journey to be more dynamic and deeply content-led.
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Sinha expressed optimism about the e-commerce landscape in India, noting the significant scale achieved by the sector in recent years. She highlighted the immense market opportunity, pointing out that fashion alone constitutes a $120 billion market in India. This substantial market, coupled with the influence of GenZ consumers who are actively redefining fashion, presents a compelling case for Myntra’s AI-centric evolution. The CEO’s vision is to build a technology-immersive marketplace that not only serves but also enables new-age brands specifically for the GenZ audience.
