TLDR: Moving Forward Small Business (MFSB) and Semrush have partnered to offer ‘Mastering AI Search for Your Brand,’ a free 6-part virtual workshop series designed to equip businesses with essential strategies for navigating the evolving AI-driven search landscape.
Moving Forward Small Business (MFSB) and Semrush, a leading AI-powered marketing platform, have officially announced a collaborative initiative: ‘Mastering AI Search for Your Brand.’ This comprehensive, free 6-part virtual workshop series is set to empower businesses of all sizes to thrive in the rapidly evolving artificial intelligence era.
The series, which commenced on August 6, 2025, and will run through September 10, 2025, aims to provide actionable strategies for AI-driven search. It targets a broad audience including small business owners, entrepreneurs, C-level executives, and marketing professionals, offering them the tools and knowledge to optimize their brand visibility and adapt to new digital paradigms.
Participants will delve into key areas such as leveraging the new Semrush AI Toolkit, understanding Language Model Optimization (LMO), and balancing traditional SEO techniques with cutting-edge AI optimization. The workshops are designed to provide clear steps, templates, and resources to enhance online presence, understand user intent, analyze competitors, and ensure high-quality content.
Jimmy Newson, Founder/CEO of Moving Forward Small Business, emphasized the significance of this shift, stating, “The shift to AI-driven search is not just a trend; it’s a fundamental change that demands immediate attention and strategic adaptation from every business. Our partnership with Semrush ensures we’re providing participants with not only expert guidance but also direct access to cutting-edge tools and insights to truly master this evolution.” He also highlighted the expanded network of strategic partners supporting the series, noting, “This expanded ecosystem of collaborators ensures we can provide even more comprehensive expertise and resources to help businesses navigate the future of digital visibility and achieve unprecedented growth.”
Liz Rich, Director of the Feliciano Center for Entrepreneurship + Innovation at Montclair State University, a strategic partner, underscored the importance of accessible AI knowledge: “The Feliciano Center for Entrepreneurship is dedicated to empowering entrepreneurs and small business owners with actionable and approachable AI knowledge, bridging the gap between emerging technology and practical business applications.”
Laura McAdams, founder of A La Carte Events & Catering, shared a real-world perspective on the impact of AI search: “At A La Carte Events & Catering, AI search is more than just technology—it’s essential to client discovery. Our ability to appear in local event and catering searches, and for AI to truly understand our specialized services and target audience, directly drives our bookings and continued expansion. Semrush’s AI search tool offers candid insights and practical strategies to enhance our search performance.”
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Moving Forward Small Business is dedicated to fostering growth and resilience for small businesses, entrepreneurs, and startups, with an ambitious mission to save 1 million SMBs from failure by 2050. Semrush, as an all-in-one AI-powered marketing platform, complements this mission by offering a comprehensive suite of data-driven tools for traffic analysis, SEO, content marketing, social media, and advertising, enabling businesses to enhance online visibility and attract customers.
