TLDR: MoEngage, a prominent customer engagement platform, has successfully raised $100 million in its Series F funding round. The investment was spearheaded by existing investor Goldman Sachs Alternatives, with A91 Partners joining as a new investor. This latest capital injection brings MoEngage’s total funding to $250 million. The company plans to allocate approximately 60% of the primary capital towards enhancing its AI capabilities and accelerating global growth, particularly in North America and Europe, as it aims for future IPO readiness.
MoEngage, a leading customer engagement platform catering to consumer brands across 75 countries, announced today the successful closure of its Series F funding round, securing $100 million. The round was led by existing investor Goldman Sachs Alternatives, with the Indian venture firm A91 Partners participating as a new investor. This significant investment underscores MoEngage’s strong global momentum and its unwavering commitment to integrating artificial intelligence (AI) to deliver advanced customer engagement solutions.
The funding structure includes roughly 60% primary capital, which will be strategically deployed to expand the platform’s AI capabilities and drive global growth initiatives. The remaining 40% constitutes secondary capital, providing liquidity for early investors. With this latest round, MoEngage’s total funding raised to date now stands at an impressive $250 million.
Founded 11 years ago, MoEngage has experienced rapid expansion, with over 30% of its revenue currently generated from North America. The company also boasts substantial contributions from its operations in Europe, the Middle East, India, and Southeast Asia. MoEngage’s core offering empowers B2C brands to leverage their first-party data, enabling them to craft highly personalized marketing campaigns and automate the entire customer journey. A cornerstone of this capability is its ‘Merlin AI’ suite, which is designed to accelerate campaign launches and significantly improve targeting efficiency.
Currently, MoEngage employs approximately 800 individuals across 15 global offices. The company has ambitious plans to further expand its workforce, with a particular focus on strengthening its customer success, support, sales, and marketing teams in North America and Europe. This expansion is crucial for meeting the escalating demand for intelligent and automated customer engagement tools.
Raviteja Dodda, Co-founder and CEO of MoEngage, emphasized the strategic importance of Goldman Sachs leading this funding round, stating it serves as a powerful validation of MoEngage’s fundamental strengths and its dedication to sustained growth. Dodda also articulated the company’s aspiration to be ‘IPO-ready in the near future,’ signaling its ambition to evolve into a multi-billion dollar entity within the dynamic customer engagement sector.
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This investment reinforces MoEngage’s position as a trusted partner for consumer brands seeking data-driven, personalized marketing solutions, with AI at the forefront of its innovation strategy.
