TLDR: Gieni AI, a market intelligence platform developed by Orderfox Schweiz AG, was prominently featured by Microsoft at its Build 2025 conference. The platform served as a key reference for vertical AI integration, showcasing Microsoft’s innovative Model Context Protocol (MCP). This integration allows Gieni AI to deliver real-time market, competition, and risk intelligence directly within Microsoft 365 applications, streamlining workflows and empowering businesses with faster, data-driven decisions.
ZURICH, Switzerland – August 6, 2025 – Orderfox Schweiz AG announced today that its advanced market intelligence platform, Gieni AI, was spotlighted by Microsoft at the highly anticipated Build 2025 conference. Gieni AI was presented as a pivotal reference case for vertical AI integration, demonstrating the capabilities of Microsoft’s newly introduced Model Context Protocol (MCP).
The Model Context Protocol (MCP) represents a significant leap in AI interoperability, designed to enable AI agents to seamlessly access and interact with other agents and software tools in real-time. Gieni AI stands out as one of the pioneering vertical AI agents to offer an MCP Connector on the Microsoft Marketplace for Copilot Studio, underscoring its advanced integration capabilities within the Microsoft ecosystem.
This strategic integration allows Gieni AI to embed critical market, competition, and risk intelligence directly into widely used Microsoft 365 tools, including Teams, Outlook, Excel, and Word. The result is a transformative user experience where contextual, real-time insights can be generated without the need to switch between applications, thereby enhancing productivity and decision-making efficiency.
Timur Göreci, Chief Revenue Officer at Orderfox, emphasized the profound impact of this collaboration, stating, “By integrating Gieni AI with Microsoft Copilot, we’re empowering businesses to make smarter, faster decisions directly within their daily workflows, turning data into a competitive advantage like never before.” Derek Tanner, CEO of Orderfox, further highlighted that partnering with Microsoft enables Gieni AI to function effectively within existing software systems.
Gieni AI’s robust capabilities are powered by a sophisticated hybrid intelligence model. This model combines proprietary structured and unstructured company data, leverages zero-shot reasoning, and utilizes a vector-based database architecture. The platform processes an immense volume of information, drawing from over 380 million web pages and 5 million company profiles through its proprietary semantic search and classification systems.
The practical applications of Gieni AI are diverse and impactful, ranging from identifying ESG-compliant suppliers and tracking regional competitors to analyzing complex trends across various industries. Users can generate comprehensive market reports, access dynamic dashboards, and enrich CRM tools with verified data, all from within their familiar Microsoft environment.
The broader market implications of vertical AI, as exemplified by Gieni AI, are substantial. The vertical AI market is projected to achieve a Compound Annual Growth Rate (CAGR) of 21.6%, reaching an estimated $40 billion by 2034. Early adopters of MCP-enabled platforms, such as Gieni AI, are poised for significant advantages. Integration with Microsoft 365 has been shown to slash procurement cycles by 20-30%, while maintaining full CRM compatibility. Furthermore, vertical AI solutions are noted for capturing 25-50% of an employee’s value, a stark contrast to the 1-5% typically seen with traditional SaaS solutions. Venture capital firm Sapphire Ventures reports that vertical AI startups are experiencing rapid growth, with annual growth rates of 400% and impressive gross margins of 65%.
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This recognition at Microsoft Build 2025 solidifies Gieni AI’s position as a leader in delivering specialized, actionable intelligence, reinforcing the growing importance of vertical AI in the enterprise landscape.
